I love showing before and after designs. There's something so rewarding about seeing the progress that's been made. Sometimes you don't even realize how much room there is for improvement, until you see it contrasted with another option, which is exactly what happened in this instance.
Amber, the owner of Your Milk Shoppe, found me on Instagram. She initially hired me to design a business card and some postcards for her. In the first round of the business card design, I used a hand-painted milk bottle as one of the elements. When she saw that contrasted with her old logo, she realized that she wasn't happy with her logo anymore. She then had me design a new logo for her based on the milk bottle element.
The new logo is much more memorable and has more personality than the original one. It's soft and comforting, exactly what is needed to speak to the intended audience of overwhelmed moms. The new version has a larger tagline, so that it doesn't get lost at a small scale. There is even a version without the tagline for when it's used a really small size.
The ultimate test to determine if a logo is "good" or "bad" is to identify if it will speak to the right audience.
Will it draw them in and speak to the very need that you can satisfy?
The original version was generic enough that it might have, but it also might not have. The new version is definitely designed with the ideal audience in mind, which is what makes it an improvement over the old one.
Wondering if there's room for improvement with your own logo? I'd love to review it for you! Send me a message and we can chat!