A few weeks ago I had Melanie of Copy Refresh on the blog sharing how professional copywriting can enhance your brand experience. You can check out the post here if you missed it.
Melanie also gave me the opportunity to write a post for her blog, which I gladly took her up on. Continuing along the lines of branding and copywriting, I decided to discuss how to keep your brand voice and visuals cohesive.
Here is what I outline in the article:
How to establish your brand personality
How to visually portray your brand personality
How to communicate your brand personality through your copy
Each section has some "take action" cues to guide you through the process. I've also included some fun copywriting exercises that will help bring your personality out and keep your copy aligned with your brand identity.