Whenever I talk to small business owners about their branding the most common concern that comes up is whether or not their branding is cohesive. I get it. There are a lot of different directions you can take your branding and there are many elements that go into making a brand identity.
That's why I created the Mini Branding Guide. I'm giving it to you for FREE because I truly believe you can have cohesive and polished branding (even if you're doing it yourself) with a little direction.
If you can relate to any of the following, then this guide will be helpful for you:
- Your branding lacks consistency and is all over the place.
- You don't even know where to start when it comes to your branding.
- You're worried that your business doesn't look professional.
Defining Your Company and Ideal Client
When it comes to creating a visual brand identity, it’s important to establish the why behind it—what's important to your business, who your ideal client is, and what's important to them.
My mini branding guide has eight questions and one prompt that will help uncover the why behind your brand. By giving thought to these questions, you will have a solid foundation on which to build your brand identity.
Defining Your Visuals
I’m a list girl. I like making them and I like checking them off even more. My mini branding guide is essentially a checklist for your branding. It provides you with checklists to get your logo, font, and color palette under control.
Once you have those defined those three areas you will always know what to use for your branding. No more guesswork. No more experimenting. No more stress. Instead you will have the cohesive brand you’ve been dreaming of.