Freebie / Mini Branding Guide for the Small Business Owner

Whenever I talk to small business owners about their branding the most common concern that comes up is whether or not their branding is cohesive. I get it. There are a lot of different directions you can take your branding and there are many elements that go into making a brand identity.

That's why I created the Mini Branding Guide. I'm giving it to you for FREE because I truly believe you can have cohesive and polished branding (even if you're doing it yourself) with a little direction.

If you can relate to any of the following, then this guide will be helpful for you:

  • Your branding lacks consistency and is all over the place.
  • You don't even know where to start when it comes to your branding.
  • You're worried that your business doesn't look professional. 

Defining Your Company and Ideal Client

When it comes to creating a visual brand identity, it’s important to establish the why behind it—what's important to your business, who your ideal client is, and what's important to them.

My mini branding guide has eight questions and one prompt that will help uncover the why behind your brand. By giving thought to these questions, you will have a solid foundation on which to build your brand identity.

Defining Your Visuals

I’m a list girl. I like making them and I like checking them off even more. My mini branding guide is essentially a checklist for your branding. It provides you with checklists to get your logo, font, and color palette under control.

Once you have those defined those three areas you will always know what to use for your branding. No more guesswork. No more experimenting. No more stress. Instead you will have the cohesive brand you’ve been dreaming of.

Download your copy now >>

Freebie / Under the Sea Wallpaper

Wavy Wallpaper / Letterform Creative

It's time for a wallpaper download! For this one I recycled a leaf element from a logo concept that didn't get used. I like the ocean vibe this ended up having. Salt water, seaweed, and waves. Dreaming of beach days to come...if those feel far off for you, come visit us in sunny California!

Download: desktop / mobile

Mac desktop directions: Click the link, drag or save the image to your desktop. Right click on it from your desktop, and set it as your desktop picture.

iPhone mobile directions: Click the link, save the image to your phone (first icon in bottom menu). Go to the wallpaper in your photos, click the first icon in the bottom menu again, choose "Use as Wallpaper", then tap "Set". 

Freebie: Shining with Thanks Wallpaper

Shining with Thanks Wallpaper | Letterform Creative

It's been awhile since I've designed a new wallpaper. I couldn't let my favorite holiday pass without creating something special for it. It's always a good reminder to give thanks for all that we've been blessed with.

Have a lovely Thanksgiving and give thanks to the One who deserves it!

I'll keep this post short and sweet so you can go download your wallpaper. Here ya go...

Computer wallpaper | Phone wallpaper

Freebie / Printable To-Do List

Freebie: Printable To-Do List

Today I'm sharing my first FREE printable and it's a to-do list because who doesn't have things to do?

This downloadable list features brush lettering. Fill in your top 3 to-do's for the day and if you're feeling extra ambitious, write down everything else you'll most likely not have time for.

Print this in black and white to save yourself some colored ink. The PDF is set-up to print two to a page. Once you click the link below, save it to your computer or print straight from the window. After it's printed cut your list down the middle or fold it in half. Then fill it in and get it done!

Download it here >>

Freebie / Geometric Lines Wallpaper

Free Wallpaper Download Geometric Minimal

It's been awhile since I shared a new wallpaper and personally my desktop could use a change! I'm repurposing a pattern that I created for a recent branding project. We ended up going in a different direction, but I loved this pattern and wanted to use it for something.

Download yours: Computer wallpaper | Phone wallpaper