Small Business Interview / Liz Riden

 In need of a little motivation to continue on the road of entreprenuership? Read this interview from leather designer, Liz Riden, who reminds us that while being a small business owner is a lot of work, the payoff is totally worth it! You'll also have an insider's peek into her design process, where she finds manufacturers, and her favorite business podcast. Click through to read it!

Today we have the privilege of hearing about Liz Frandsen's journey as a small business owner! She designs handbags and small leather goods for women. Liz is based out of her home studio in Lancaster, PA and has been in business for three years. Her business name, Liz Riden, is her maiden name, since it has more of a "designer" ring to it! She currently designs, cuts, and sew ALL of her bags by hand! And they are SO beautiful! 

Why did you decide to start your own business?

In college I had the opportunity to work for some pretty big designers in New York City. It was one of the most incredible learning experiences of my life, but also really made me realize how much I would love to create my own brand and product, and ultimately not work for a big corporation. The flexibility was a major draw for me!

What do you wish you had known when you were starting out?

Something that I'm still learning today. That success isn't overnight, and that being a small business owner often means working WAY more than most jobs. But, that the payoff is totally worth it to get to be your own boss and pursue your dream.

 In need of a little motivation to continue on the road of entreprenuership? Read this interview from leather designer, Liz Riden, who reminds us that while being a small business owner is a lot of work, the payoff is totally worth it! You'll also have an insider's peek into her design process, where she finds manufacturers, and her favorite business podcast. Click through to read it!

For other product-based business owners, how would you recommend finding a manufacturer?

Finding manufacturing partners that you can trust to create your vision to the right quality is really key to scaling your business. There are several things I recommend.

Maker's Row is a fantastic resource for product based brands to find factories and sources. While it's mostly for fashion, there are many factories that are skilled in many types of products!

Also, when it comes to manufacturing, the industry is still pretty old school. I've found most of my insider sources simply by a Google search and going to the garment district in New York! Always meet with them or set up a call to discuss their work and make sure it's a good fit. Chances are, if they know other great resources they will be willing to share them too!

 In need of a little motivation to continue on the road of entreprenuership? Read this interview from leather designer, Liz Riden, who reminds us that while being a small business owner is a lot of work, the payoff is totally worth it! You'll also have an insider's peek into her design process, where she finds manufacturers, and her favorite business podcast. Click through to read it!

What does your process look like from concept to completion?

My design process from concept to completion starts with sketching and pattern making. I am a very hands on designer, so I like to start by drawing my ideas out and drafting a pattern on paper to see how it fits together.

Flat pattern drafting basically involves measuring out the dimensions and pieces in a two dimensional way, and then piecing them together to make the three dimensional final product.

Once the pattern pieces are measured, I cut them out from cheap vinyl material and sew it together. I use vinyl for the first draft because it's cheaper than genuine leather and allows for mistakes to be made. 

Typically, my pattern process takes 2-3 revisions before it's exactly where I want it to be. 

Once the pattern is perfected, I make the sample in real leather to photograph. Currently, all of my bags are made to measure, so I will make one sample and then create orders as they come in!

 In need of a little motivation to continue on the road of entreprenuership? Read this interview from leather designer, Liz Riden, who reminds us that while being a small business owner is a lot of work, the payoff is totally worth it! You'll also have an insider's peek into her design process, where she finds manufacturers, and her favorite business podcast. Click through to read it!

What has been the most effective strategy for selling more products?

For my product-based business, Instagram has been an absolute game changer in the way I do sales. I've found that not surprisingly, the more I share my work, the more it generates sales.

In addition, I've started expanding my wholesale division of my brand. I've found that being spread out across the country has grown my customer base quickly and that once customers shop in stores, they connect on Instagram and then that also grows future e-commerce sales.

What has been the best financial investment you've made in your business?

The best investment I've made in my business has been quality equipment. I started off my business with very cheap machinery because it's what I had and could afford.

Now, having the proper equipment allows my workflow to be more efficient, and the quality to be immensely better. Also, having proper leather working equipment has allowed me to do freelance work for other brands and designers who may not have those resources.

 In need of a little motivation to continue on the road of entreprenuership? Read this interview from leather designer, Liz Riden, who reminds us that while being a small business owner is a lot of work, the payoff is totally worth it! You'll also have an insider's peek into her design process, where she finds manufacturers, and her favorite business podcast. Click through to read it!

What's your favorite business book, blog, or podcast?

I can't get enough of the podcast How I Built This with Guy Raz. It's so good! It's encouraging to hear about MEGA brands that got started from humble beginnings and all about how they did it. I wouldn't be lying if I said I secretly hope to be on it some day.

How do you rest, recharge, and find inspiration?

As a small business owner and mom, rest is something that's hard to come by! But recharging and inspiration are not. I'm fueled by lots of coffee and good company. I find inspiration in short day trips, art and art history.

Thanks so much for sharing, Liz! To view more of her gorgeous products and make a purchase, head right this way >>

Small Business Interview / Llani Shoes

 Starting your own business and needing some advice? Check out this interview with Alana Oates, owner of LLanie Shoes. Find out from an entrepreneur when to launch your brand, the best investment,  reaching out to influencers, and finding inspiration.  "Don't be afraid, don't delay, start now and worry about perfection later." Click through for more  from Alana and a free shipping code!

Today's interview is with Alana Oates, founder of Llani Shoes. She produces the most fun and stylish slippers, flats, and slides that provide the comfort of home from anywhere. Read on to learn about her experience running a small business. AND...if you make it to the bottom there's a little treat for you!

Why did you decide to start your own business?

I launched Llani in 2016, but the decision happened way before that. It was always a nagging idea in the back of my mind. I was working for a large corporate company in San Francisco, but my fiancee was on the east coast in the home we bought before I said yes to the opportunity that took me across the country.

My motivation to get home really propelled me to take the steps to start the brand. I knew I wanted to 'come home' and in doing so, I wanted to work independently.

What do you wish you had known when you were starting out?

I think for a few months when I was sampling shoes and figuring out how and when to launch, I took it all a bit too seriously. I obviously wanted to put my best work into the world and I thought that once I decided on an identity, a logo, a color story, it could never change and it would determine the brand ID forever.

I soon realized, it was better to launch and let the brand evolve it's self. Now, I let my customers choose what they want to see more of. I follow my sales patterns, for sizes I buy into, and I pay attention to the feedback I get on social media to determine my next steps.

 Starting your own business and needing some advice? Check out this interview with Alana Oates, owner of LLanie Shoes. Find out from an entrepreneur when to launch your brand, the best investment,  reaching out to influencers, and finding inspiration.  "Don't be afraid, don't delay, start now and worry about perfection later." Click through for more  from Alana and a free shipping code!

For other product-based business owners, how would you recommend finding a manufacturer?

I was lucky that I had a strong background in sourcing from the larger companies I worked for, but I found a lot of my current vendors through Linked-In. Some approached me, some I sought out.

The best thing is to have an idea in mind of want you want. I knew I wanted to work in India. I have always been inspired by the culture, and I love their hand-crafted atheistic.

My collection features a lot of hand beaded work, and it's one of the only places in the world I can get the quality I wanted for the right price. Figure out what area will be best for what you need to produce, and work from there.

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What has been the most effective strategy for selling more products?

I do a lot of influencer outreach. For me, I like to reach out to girls who are also business owners, or creatives. Maybe they don't have the largest followings, but they have a curated feed and great fashion sense, while also having the integrity to showcase smaller brands and tell their story.

These girls are thrilled to get a pair of my shoes, and post a photo in return. Instagram has been a god send for me. I don't know how small businesses launched before social media!

 Starting your own business and needing some advice? Check out this interview with Alana Oates, owner of LLanie Shoes. Find out from an entrepreneur when to launch your brand, the best investment,  reaching out to influencers, and finding inspiration.  "Don't be afraid, don't delay, start now and worry about perfection later." Click through for more  from Alana and a free shipping code!

What has been the best financial investment you've made in your business?

My largest investment has directly been into my product. I have really tried to keep all other costs lean. It's the most important piece of what I do, so investing in that first and foremost was the best move.

Just this year I took another big step and partnered with a PR firm in NYC. That was my second biggest investment, but waiting one year to take the step felt like the right timing. I hope it will be a game changer.

What is something you regret or wish you had done differently in your business?

I really can't say I regret anything to date. There are small learns I encounter everyday, like ordered too much of one size and not enough of another. But that can all be channeled into the next season to make that one a success. I'm forced to learn through trial and error.

What's your favorite business book, blog, or podcast?

I love to listen to Girlboss radio, in the mornings while I'm getting ready for my day. Sophia features amazing women who have started their own companies and listing to their journeys really inspires me.

 Starting your own business and needing some advice? Check out this interview with Alana Oates, owner of LLanie Shoes. Find out from an entrepreneur when to launch your brand, the best investment,  reaching out to influencers, and finding inspiration.  "Don't be afraid, don't delay, start now and worry about perfection later." Click through for more  from Alana and a free shipping code!

How do you rest, recharge, and find inspiration?

I love to socialize and I gain a ton of energy from doing so. Trying to unplug on weekends is huge for me too. My husband and I often go to the shore on weekends with our dog, getting away from the office and taking a walk on the beach with my family is the best way for me to relax.

Anything else you would like readers to know about you, your business, or being a small business owner in general?

Don't be afraid, don't delay, start now and worry about perfection later.


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Start shopping here!

Don't forget to follow her on Instagram. Thanks so much for sharing, Alana!

Small Business Interview / Krista Rae

 Take a sneak peek into the business of a web developer and hear  about the ups and downs of running a small business. If you're an entrepreneur, click through to learn about the most common website mistake small business owners make, some of the best financial investments Krista has made in her business, and her favorite business podcast.

Today I have the pleasure of introducing you to Krista Miller owner of Krista Rae. She offers custom WordPress development and design strategy for brand and web designers and has been in business for two years. Kirsta hails from Chippewa Falls, Wisconsin. An interesting fact about her business is that she started out offering web design and really quickly realized it was not her thing. So she switched over to offering development instead and hasn't looked back! 

Krista has graciously provided an insightful peek into her business and opened up about what has worked for her and what hasn't. Keep reading to learn about the most common website mistake small business owners make, some of the best financial investments Krista has made in her business, and her favorite business podcast.

Why did you decide to start your own business?

I decided to start my own business almost on accident. In December of 2014 I randomly decided to start a craft blog as I was teaching myself to crochet. I was amazed with all the other blogs out there and for some reason it felt like the thing to do. After a whopping two months of that I got super bored and decided to let it go. Around the same time, I started following John Sonmez who talks a lot about how important it is for developers to have their own online brand. Thanks to a great course he offered, I got my own website up and running where I was talking about being a female in the tech industry.

Through a whole lot of Pinterest searches, I ran across content from people teaching you to make money through your website. Specifically, Mariah Coz had just started teaching people how to make income through courses. I jumped straight on the bandwagon and attempted my first course launch. With two people on the VIP list, it didn't go well, but I learned so much. A few months later, I realized that I could make money in the creative industry with the same skills I used every day at my full-time job and that's where my current website and business was born.

 Take a sneak peek into the business of a web developer and hear  about the ups and downs of running a small business. If you're an entrepreneur, click through to learn about the most common website mistake small business owners make, some of the best financial investments Krista has made in her business, and her favorite business podcast.

What do you wish you had known when you were starting out?

When I was first starting out, I did absolutely everything by myself. I was afraid to reach out to people because I didn't think anyone would want to hear from someone who was as new as I was. Since then, I've seen the insane power of making connections and how much it can accelerate growth. If I'd have known that right away, I would have been able to give my business a bit more of a jump start.

What is the most common website mistake you see small business owners make?

The most common website mistake I see small business owners making is not putting any real thought or strategy into their site. They might loosely base it off of what they see other people doing, but they don't think about how those things relate back to *their* personal goals. If someone else is doing web design for coaches and you're selling products, having a website similar to theirs is a sure way to guarantee that it's not nearly as effective as it could be.

 Take a sneak peek into the business of a web developer and hear  about the ups and downs of running a small business. If you're an entrepreneur, click through to learn about the most common website mistake small business owners make, some of the best financial investments Krista has made in her business, and her favorite business podcast.

What has been the most effective strategy you've used for gaining new clients?

The biggest thing I've done to get new clients is build relationships and make new connections. Last I checked, about 80% of my clients were coming to me through referrals, which is huge. If someone is looking for a developer in a Facebook group, it doesn't take long for several people to chime in with my name. And sure, I'm good at what I do, but those people wouldn't take the time to refer me or give me a shoutout if we didn't have some kind of personal connection.

What has been the best financial investment you've made in your business?

The best financial investment I've made for my business are the coaches I've worked with. I've now worked with two business strategists and one life and business success coach. While the investments can be a little terrifying, it has paid off for me every time to let someone with a ton of experience get an inside look at my business and point out the areas I could improve. For example, I'm not sure I ever would have realized that I was better at targeting designers as my audience, rather than general business owners, if one of those coaches hadn't looked at what I was offering and pointed it out.

 Take a sneak peek into the business of a web developer and hear  about the ups and downs of running a small business. If you're an entrepreneur, click through to learn about the most common website mistake small business owners make, some of the best financial investments Krista has made in her business, and her favorite business podcast.

What has been the biggest game changer in your business?

The biggest game changer in my business, besides the connections and coaches I already mentioned, was a live course I took in October of 2016. The course was Be Booked Out by Halley Gray and it taught me everything I needed to know to really zoom in on my ideal audience, craft services that they would want, and launch them in a way that leaves me booked for months at a time. It was quite the investment, but I wouldn't be where I am today without it.

What is something you regret or wish you had done differently in your business?

Something I wish I'd had done a bit differently is being pickier about the people I collaborate with. On a few occasions I've done webinars with people I barely knew or even larger collaborations with people I've been close with that haven't gone well. It's important to hold yourself back from getting over-excited about something and really evaluate whether or not you and that person would make a good team. I've always learned to start with some type of smaller collaboration before diving into something that generates income or is ongoing.

 Take a sneak peek into the business of a web developer and hear  about the ups and downs of running a small business. If you're an entrepreneur, click through to learn about the most common website mistake small business owners make, some of the best financial investments Krista has made in her business, and her favorite business podcast.

What's your favorite business book, blog, or podcast?

My favorite business podcast is The Strategy Hour from Think Creative Collective. I love that they don't hold back information and don't waste time chatting about random stuff, while still making it a blast to listen to.

How do you rest, recharge, and find inspiration?

This is something I'm not the greatest at. I'd like to say that I take random days off during the week or go for walks in the middle of the day to free up space and make time to be creative. Buuuut that's not how it is around here. I have gotten pretty good at taking nights and weekends off of work, which helps a lot. Now when I get to Monday I'm usually excited to dive into work, rather than tired from all the extra tasks I checked off over the weekend.

As far as inspiration, I think I'm lucky to be a naturally driven and determined person as well as someone that can easily identify actionable tasks out of goals I want to accomplish. So my form of inspiration comes from thinking of a goal I'm working towards and identifying the steps I need to get there. A more logical and nerdy approach than most probably use ;)

Thanks so much for sharing, Krista! If you'd like to learn more about website strategy this is where you can find her: Website / Podcast / Instagram

Small Business Interview / Savan Photography

 If you're a photographer starting your own business and are in need of some tips, check out this interview with small business owner, Savan Crutchfield. In it she gives some ideas and tips you can try out in your own business. from social media marketing to finding your style, Savan shares her insight. If you're a new entrepreneur, click through to read!

It's time for another small business interview! Today I'm chatting with Savan Crutchfield, owner of Savan Photography. She is a fine art film photographer specializing in weddings, lifestyle and editorial for the past four years. Savan is based in Orange County, California and always ready to travel. In her timeless and romantic work, she seeks raw and emotional moments. Aside from a few high school and college film courses, she is self-taught. 

If you're a new business owner, keep reading to learn some helpful tips from someone who's been there. AND take advantage of a special discount that Savan has generously offered to my readers at the end of this post.

How did you get started in your field?

I got my start by taking photos of my first daughter. Through friends and social media, I was referred to my first family session and wedding client.

What do you wish you had known when you were just starting your business?

I'm such a people pleaser and I HATE saying NO, but I wish I knew that earlier in my career I can't always say YES, and can't make everyone happy. It's going to be tough your first year and you have to give yourself a chance to learn and make mistakes along the way.

 If you're a photographer starting your own business and are in need of some tips, check out this interview with small business owner, Savan Crutchfield. In it she gives some ideas and tips you can try out in your own business. from social media marketing to finding your style, Savan shares her insight. If you're a new entrepreneur, click through to read!

What has been the most effective strategy for gaining new clients?

Being consistent with my brand and work has been the most important thing. I put out quality work and share on all social media sites daily. For social media, the two most important things are displaying quality work, and writing captions from the heart that your ideal client can relate to. 

 If you're a photographer starting your own business and are in need of some tips, check out this interview with small business owner, Savan Crutchfield. In it she gives some ideas and tips you can try out in your own business. from social media marketing to finding your style, Savan shares her insight. If you're a new entrepreneur, click through to read!

What does it mean to be consistent with your brand and work?

This is a lot easier said then done for sure! I think we, as artists, struggle to find the right path for what our work should look like. Trying to be different and creating a brand that is wanted can take time. My suggestion for photographers is to shoot what you love and shoot where you love, and go from there. 

Once you find your niche start building that consistent look and don't stray from it, continue to build and tweak little by little if needed.  Creating a brand and work to be fully proud of is hard as an artist, but like anything success takes time. 

Success comes in time and it does not have to happen over night. One must be prepared to work hard and stay humble.
 If you're a photographer starting your own business and are in need of some tips, check out this interview with small business owner, Savan Crutchfield. In it she gives some ideas and tips you can try out in your own business. from social media marketing to finding your style, Savan shares her insight. If you're a new entrepreneur, click through to read!

What has been the best part of running your own business?

The best part is being my own boss and having creative freedom.

What has been the most difficult part of running your own business?

The most difficult part is also being my own boss because it means not having the support of a huge corporation when needed.

What advice would you give to someone else starting a business?

Success comes in time and it does not have to happen over night. One must be prepared to work hard and stay humble.

 If you're a photographer starting your own business and are in need of some tips, check out this interview with small business owner, Savan Crutchfield. In it she gives some ideas and tips you can try out in your own business. from social media marketing to finding your style, Savan shares her insight. If you're a new entrepreneur, click through to read!

Anything else you would like readers to know about you, your business, or being a small business owner in general?

In our world of social media it is hard to not compare yourself to others, but comparison is the thief of JOY! Success is very dependent on the person, so as you build your business and brand, make sure to go at your own pace and enjoy the small and big successes along the way!

Thanks so much for sharing and for your generous offer to my readers, Savan!
See more of Savan's gorgeous work and follow her on social media: Website / Instagram / Facebook


Special offer for Letterform readers

Book a session with Savan in 2017 and receive 40 complimentary 4x6 proof prints!
Click here to send her an email and book your session.

Small Business Interview / Bell Mountain Naturals

 "You HAVE to love what you do. That passion carries you through all the challenges of starting/running a business!" This is one of many great quotes in my interview with Sarah York, owner of Bell Mountain Naturals. If you're a small business owner be sure to check out this article! Sarah talks about the ups and downs of owning an online business from bookeeping, to brand marketing, to social media strategy. learn about her experience as an entrepreneur and gain some inspiration,  ideas, and tips for your own start up. Click through to take advantage of the free wisdom that Sarah has shared!

Say hello to Sarah York! Sarah is the owner of and maker at Bell Mountain Naturals, purveyor of all natural, sustainable soap and skin care.

She's located in Manasquan, NJ. Sarah started Bell Mountain as a side hustle in 2012, and it became a full fledged business in 2015.

A fun little fact about Bell Mountain Naturals is that it's named after the street her aunt lived on in Austin, where she started making soap. I love a name with a good meaning behind it!

If you're just starting a business of your own, keep reading to learn some helpful tips from someone who's been there. AND take advantage of a special discount that Sarah generously offered to my readers!

How did you get started in your field?

The first time I was introduced to soap making, was in a college chemistry class! I loved the idea of combining science and art. I revisited soap making as a hobby a few years later with my aunt (I come from a long line of women artists and makers). I fell in love instantly.

 "You HAVE to love what you do. That passion carries you through all the challenges of starting/running a business!" This is one of many great quotes in my interview with Sarah York, owner of Bell Mountain Naturals. If you're a small business owner be sure to check out this article! Sarah talks about the ups and downs of owning an online business from bookeeping, to brand marketing, to social media strategy. learn about her experience as an entrepreneur and gain some inspiration,  ideas, and tips for your own start up. Click through to take advantage of the free wisdom that Sarah has shared!

What do you wish you had known when you were just starting your business?

Oh man! I could probably right a book! haha! Being the maker is the fun part, but such a small aspect of running a business. I wish I would have spent more time in the beginning with bookkeeping and other business related things. It would have saved a lot of headaches!

What has been the most effective strategy for gaining new customers or selling more products?

Our most effective strategy has definitely been using social media! Specifically Instagram. We've been able to meet customers both wholesale and retail that share our passion for natural and ethical skincare. Also, having a clear, strong idea of what our brand is. SO important!

What has been the best part of running your own business?

Best part for sure is watching it grow, It's like my baby!

 "You HAVE to love what you do. That passion carries you through all the challenges of starting/running a business!" This is one of many great quotes in my interview with Sarah York, owner of Bell Mountain Naturals. If you're a small business owner be sure to check out this article! Sarah talks about the ups and downs of owning an online business from bookeeping, to brand marketing, to social media strategy. learn about her experience as an entrepreneur and gain some inspiration,  ideas, and tips for your own start up. Click through to take advantage of the free wisdom that Sarah has shared!
 "You HAVE to love what you do. That passion carries you through all the challenges of starting/running a business!" This is one of many great quotes in my interview with Sarah York, owner of Bell Mountain Naturals. If you're a small business owner be sure to check out this article! Sarah talks about the ups and downs of owning an online business from bookeeping, to brand marketing, to social media strategy. learn about her experience as an entrepreneur and gain some inspiration,  ideas, and tips for your own start up. Click through to take advantage of the free wisdom that Sarah has shared!

What has been the most difficult part of running your own business?

Finding balance. Running your own business, you never clock out. Since we are small, I still wear all the hats, and there is always something that needs to be done.

What advice would you give to someone else starting a business?

You HAVE to love what you do. That passion carries you through all the challenges of starting/running a business!

Thanks so much for sharing your wisdom and offering a discount on your lovely products, Sarah!


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For 15% off your purchase through the End of the month

Visit the site here to purchase. Follow on Instagram here.

Small Business Interview / Treasured Peach

 Hey Small business owner, are you in need of some ideas and inspiration? This interview with Mandy Leckie of Treasured Peach covers the importance of Niching down, finding your passion, social media, and SEO. She also Shares some  greate tips for  improving your product photography to up-level your marketing &  advertising efforts in a way that attracts clients and sells your product online.  Mandy loves the freedom of owning her own business, but knows the struggle of balancing work and life. CLick through for some small business insight from someone who's been there!

Today's interview will really make you glad it's spring! 

Mandy Leckie, owner of Treasured Peach, makes the most adorable felt flower items for children, from headbands, to garlands, to mobiles to name a few. As she put it in her own words, "I create items for magical childhoods and treasured moments with your littles".

Mandy's located in Alberta, Canada. She's been in business for just over a year, which is very impressive considering all of the high-profile places where her products have already been featured!

If you're a small business owner or interested in becoming one, keep reading to hear Mandy's advice on the topic.

How did you get started in your field?

I started sewing for my children and friends and family. It was really my daughter who started what Treasured Peach is today, when she asked me to make her flowers for her room.

What do you wish you had known when you were just starting your business?

I wish I knew that you can't confuse your clients by selling everything you make. I think as creatives we are so multi-talented that it's hard to narrow down to selling one of the mediums we use.

What has been the most effective strategy for gaining new customers or selling more products?

Quality photographs and a narrowed focus of what items to sell definitely changed my shop for the better. I saw an increase in sales, since clients could see how to style my items.

For photos, a white background photo is a must for listings, that is essential to learn.  Find a few tutorials on YouTube and practice all you can.

The other essential is a lifestyle photo so your clients can imagine how to use or style your piece. I started out with a non-existent budget. So I searched my area's community and mom Facebook groups for beginning photographers who needed to build their portfolio. I got free photos, they got samples of their work. Win-win!

And I kept getting free pro-styled photos because we held events for members of the community to model for me. If the client wanted the pictures, they paid a discounted rate to the photographer. All participants had to sign a release for both parties to use photos in marketing materials. Now, I don't have the time to plan those events. But it was a great way to start, low cost and so much fun! 

 Hey Small business owner, are you in need of some ideas and inspiration? This interview with Mandy Leckie of Treasured Peach covers the importance of Niching down, finding your passion, social media, and SEO. She also Shares some  greate tips for  improving your product photography to up-level your marketing &  advertising efforts in a way that attracts clients and sells your product online.  Mandy loves the freedom of owning her own business, but knows the struggle of balancing work and life. CLick through for some small business insight from someone who's been there!

What has been the best part of running your own business?

There are so many things I enjoy about running Treasured Peach, but the best part is the freedom to be a stay-at-home mom and be there for my family.

This is such a family business because my daughter models my accessories, everyone helps wrap orders for shipping, and my kids absolutely love mail day when get to drop off orders at the Post Office.

We live in a small town so the ladies at the Post Office are so sweet and great with my kids.

What has been the most difficult part of running your own business?

The great balance.

As much as it's awesome to stay at home with my kids and serve clients at the same time, it can be difficult some days.

Balancing time and my energy to give the best to my family and my best service to my clients, has taken the most time to learn a flow that works well.

 Hey Small business owner, are you in need of some ideas and inspiration? This interview with Mandy Leckie of Treasured Peach covers the importance of Niching down, finding your passion, social media, and SEO. She also Shares some  greate tips for  improving your product photography to up-level your marketing &  advertising efforts in a way that attracts clients and sells your product online.  Mandy loves the freedom of owning her own business, but knows the struggle of balancing work and life. CLick through for some small business insight from someone who's been there!
 Hey Small business owner, are you in need of some ideas and inspiration? This interview with Mandy Leckie of Treasured Peach covers the importance of Niching down, finding your passion, social media, and SEO. She also Shares some  greate tips for  improving your product photography to up-level your marketing &  advertising efforts in a way that attracts clients and sells your product online.  Mandy loves the freedom of owning her own business, but knows the struggle of balancing work and life. CLick through for some small business insight from someone who's been there!

What advice would you give to someone else starting a business?

Figure out your favorite thing out of all your talents that you could make over and over again, even late into the night. That passion will draw in clients and pull you through the rough days.

Anything else you would like readers to know about you, your business, or being a small business owner in general?

Never stop learning!

Things are always changing with SEO, social media, and trends. To stay at the top, you need to constantly be in a state of learning and working on improving yourself as much as improving your business.

Thanks so much for sharing, Mandy! If you'd like to purchase from her shop or follow along on social media, you can do so hereWebsite / Instagram / Facebook / Pinterest

Small Business Interview / The Lemonade Stand

 "It's hard to keep motivated sometimes...but every kind word from customers or cute photo shared in my gear makes it easier." This is one of many great quotes from my small business interview with Kim Sievers, owner The Lemonade Stand  In our interview Kim opens up about the some of the harder aspects of owning an online shop, like coming to terms with all of the competition out there and seeing them succeed on social media. SHe also talks about the perks of being an entrepreneur, such as the flexibility it affords her. Her advice to anyone wanting to start their own business is do your research! Click through for more great start up and business planing tips,  ideas, and Inspiration!

Today I have the opportunity to introduce you to small business owner, Kim Sievers. I didn't know this when I originally scheduled the interview for today, but it also happens to be her birthday! Happy Birthday, Kim!!

Kim is the owner, purchaser, and designer behind The Lemonade Stand, an online children's clothing store, with seriously adorable clothes! She is also a full time mom of a three year old and four month old, and a dayhome owner. She's located in Edmonton, AB, Canada. She started her business about two years ago. It was inspired by her daughter. Kim found it so hard to find unique, fashionable, and most importantly affordable clothes for her and wanted to change that.

I think she certainly has done that! Keep reading to learn more about her experience as a small business owner.

How did you get started in your field?

My shop first started with a small dream, a lot of research, and sending off a lot of emails. I had a few brands I loved that I knew I wanted to carry (a lot of which didn't end up doing wholesale), but aside from them I researched a lot of different brands, and made a lot of personal purchases so I could get a feel for quality and such.

What do you wish you had known when you were just starting your business?

The full extent of how much competition there is out there. I mean I knew it was a competitive field to get involved in, but it felt like once I committed and put money into it, ten new shops were popping up every week.

 "It's hard to keep motivated sometimes...but every kind word from customers or cute photo shared in my gear makes it easier." This is one of many great quotes from my small business interview with Kim Sievers, owner The Lemonade Stand  In our interview Kim opens up about the some of the harder aspects of owning an online shop, like coming to terms with all of the competition out there and seeing them succeed on social media. SHe also talks about the perks of being an entrepreneur, such as the flexibility it affords her. Her advice to anyone wanting to start their own business is do your research! Click through for more great start up and business planing tips,  ideas, and Inspiration!
 "It's hard to keep motivated sometimes...but every kind word from customers or cute photo shared in my gear makes it easier." This is one of many great quotes from my small business interview with Kim Sievers, owner The Lemonade Stand  In our interview Kim opens up about the some of the harder aspects of owning an online shop, like coming to terms with all of the competition out there and seeing them succeed on social media. SHe also talks about the perks of being an entrepreneur, such as the flexibility it affords her. Her advice to anyone wanting to start their own business is do your research! Click through for more great start up and business planing tips,  ideas, and Inspiration!

What has been the most effective strategy for getting new clients or selling more products?

I try to make a personal connection with my customers. I like my Instagram feed to be real. Lots of shops have these dreamy photos that look so magical and they are amazing, don't get me wrong, but I want my customers to see the items I carry being worn by real kids, doing real kid things.

What has been the best part of running your own business?

Being able to work from home and watch my kids grow up (cheesy I know).

 "It's hard to keep motivated sometimes...but every kind word from customers or cute photo shared in my gear makes it easier." This is one of many great quotes from my small business interview with Kim Sievers, owner The Lemonade Stand  In our interview Kim opens up about the some of the harder aspects of owning an online shop, like coming to terms with all of the competition out there and seeing them succeed on social media. SHe also talks about the perks of being an entrepreneur, such as the flexibility it affords her. Her advice to anyone wanting to start their own business is do your research! Click through for more great start up and business planing tips,  ideas, and Inspiration!
 "It's hard to keep motivated sometimes...but every kind word from customers or cute photo shared in my gear makes it easier." This is one of many great quotes from my small business interview with Kim Sievers, owner The Lemonade Stand  In our interview Kim opens up about the some of the harder aspects of owning an online shop, like coming to terms with all of the competition out there and seeing them succeed on social media. SHe also talks about the perks of being an entrepreneur, such as the flexibility it affords her. Her advice to anyone wanting to start their own business is do your research! Click through for more great start up and business planing tips,  ideas, and Inspiration!

What has been the most difficult part of running your own business?

Seeing the light at the end of the tunnel. As a new(ish) shop in such a competitive field, it's sometimes disheartening seeing the success of other shops exceeding mine. Statistically a new business is in debt for the first few years of business, so I know I'm not alone. 

It's hard to keep motivated sometimes...but every kind word from customers or cute photo shared in my gear makes it easier.

What advice would you give to someone else starting a business?

Do your research!! In relation to my business; I THOUGHT I did a lot of research...researched other kids shops in my area and internationally, looked to see who carried what and what was popular, and even made a lot of personal purchases just to test out quality. But even after all of that, I found there were A LOT more shops, even within my own city, that didn't necessarily advertise a lot so I never came across them.

With certain brands I learned a lot of them (although great brands), just cared about their end of the business. So they didn't really care if they had six different stores within the same city selling the same stuff; which makes it really hard to sell things when you've got so much surrounding competition. 

Thanks so much for sharing, Kim! If you'd like to purchase from her shop or follow along on social media you can do so hereWebsite / Instagram

Small Business Interview / Penelope Duke

 "There are no restrictions on what I can and cannot do unless I put them there myself." That is one of many great quotes from my interview with small business owner, Penelope Duke.  As an entrepreneur, she is no stranger to the challenges of the work life balance, being disciplined, and having many late nights. She also knows the great benefits of freedom. flexibility, AND INSPIRATION that come with being her own boss. INSTAGRAM HAS BEEN A POWERFUL TOOL IN THE GROWTH OF HER BUSINESS, AS ITS BEEN THE SOLE FORM OF marketing and advertising SHE USES FOR her beautiful ceramics. CLICK THROUGH FOR MORE SMALL BUSINESS IDEAS AND TIPS!

This week's interview is with Penelope Duke. She is a ceramicist based in the Dandenong Ranges on the outskirts of Melbourne in Australia. The pottery she makes is functional and practical, meant for use in everyday life. She's been in business only a couple of years, and admits she still has much to learn, but she graciously shared what she has learned so far.

I absolutely love the simplicity and organic nature of her pieces! Keep scrolling to take a look for yourself.

How did you get started in your industry?

I started a night class at a local pottery school one night a week where I was lucky enough to have Kevin Somerfield as a teacher. It was really hard waiting a whole week for the next lesson, but after about a year I was very fortunate to be gifted a wheel and kiln from a retired potter, so was able to set up my own studio at home.

 "There are no restrictions on what I can and cannot do unless I put them there myself." That is one of many great quotes from my interview with small business owner, Penelope Duke.  As an entrepreneur, she is no stranger to the challenges of the work life balance, being disciplined, and having many late nights. She also knows the great benefits of freedom. flexibility, AND INSPIRATION that come with being her own boss. INSTAGRAM HAS BEEN A POWERFUL TOOL IN THE GROWTH OF HER BUSINESS, AS ITS BEEN THE SOLE FORM OF marketing and advertising SHE USES FOR her beautiful ceramics. CLICK THROUGH FOR MORE SMALL BUSINESS IDEAS AND TIPS!

Where do you find inspiration?

Everywhere in the natural world. I like elegant form and simplicity, and that can be found everywhere, from the texture of bark to sand, and the shape of hills, shadow and light.

What do you wish you had known when you were just starting your business?

How many late nights I was in for!

What has been the most effective strategy for gaining new clients and selling more products?

My only marketing tool is Instagram. I have not had to look for clients, they have found me through that. I suppose that being such a visual business it is really easy for people to see exactly what I am offering just by looking at my page. I make sure that I have a cross section of my work on display on my Instagram page at all times.

 "There are no restrictions on what I can and cannot do unless I put them there myself." That is one of many great quotes from my interview with small business owner, Penelope Duke.  As an entrepreneur, she is no stranger to the challenges of the work life balance, being disciplined, and having many late nights. She also knows the great benefits of freedom. flexibility, AND INSPIRATION that come with being her own boss. INSTAGRAM HAS BEEN A POWERFUL TOOL IN THE GROWTH OF HER BUSINESS, AS ITS BEEN THE SOLE FORM OF marketing and advertising SHE USES FOR her beautiful ceramics. CLICK THROUGH FOR MORE SMALL BUSINESS IDEAS AND TIPS!
 "There are no restrictions on what I can and cannot do unless I put them there myself." That is one of many great quotes from my interview with small business owner, Penelope Duke.  As an entrepreneur, she is no stranger to the challenges of the work life balance, being disciplined, and having many late nights. She also knows the great benefits of freedom. flexibility, AND INSPIRATION that come with being her own boss. INSTAGRAM HAS BEEN A POWERFUL TOOL IN THE GROWTH OF HER BUSINESS, AS ITS BEEN THE SOLE FORM OF marketing and advertising SHE USES FOR her beautiful ceramics. CLICK THROUGH FOR MORE SMALL BUSINESS IDEAS AND TIPS!

What has been the best part of running your own business?

The freedom to keep being creative, and to allow my own ideas to form gradually. There are no restrictions on what I can and cannot do unless I put them there myself. Also the flexibility to work around my family.

There are no restrictions on what I can and cannot do unless I put them there myself.

What has been the most difficult part of running your own business?

As a mother I have found it a battle between wanting to be wholly there for my children, and wanting to throw everything into growing my business. It is such a juggle. Also finding that discipline to turn away visitors who might call in when I have set time aside to work, and putting my blinders on and just getting on with it when there are so many other things that would like my attention.

 "There are no restrictions on what I can and cannot do unless I put them there myself." That is one of many great quotes from my interview with small business owner, Penelope Duke.  As an entrepreneur, she is no stranger to the challenges of the work life balance, being disciplined, and having many late nights. She also knows the great benefits of freedom. flexibility, AND INSPIRATION that come with being her own boss. INSTAGRAM HAS BEEN A POWERFUL TOOL IN THE GROWTH OF HER BUSINESS, AS ITS BEEN THE SOLE FORM OF marketing and advertising SHE USES FOR her beautiful ceramics. CLICK THROUGH FOR MORE SMALL BUSINESS IDEAS AND TIPS!

What goals do you have for your business in the next 5 years?

I would like to reach a point where I can be running a self-sufficient studio, and where my brand is recognised to the point that there is consistent work.

Thanks so much for sharing, Penelope! Purchase her pieces and follow along on social media hereWebsite / Instagram / Facebook

Small Business Interview / Free Label

 "It just takes time to build the business—slow and steady, baby!" This is one of many great quotes from my interview with small business owner, Jess Sternberg.  Jess is the owner of Free Label, which produces ethically made clothing. As an entrepreneur she is familiar with the difficulties of running a start up, from the work life balance to the financial responsibility. She knows the value of starting small and making a personal connection with customers. In our interview she talk about INstagram as one of her favorite advertising and marketing tools. Jess encourages anyone who wants to start their own business that it's possible. You just need a lot of passion and motivation! Click throug for more ideas, tips, and inspiration!

Today's interview is with Jess Sternberg, co-owner of the ethical fashion brand, Free Label, with her partner Julian Hoyle. Free Label offers incredibly stylish, casual, everyday pieces that you will definitely want to add to your wardrobe. I sure do! 

Free Label was started in July 2015 in Toronto, then moved to Vancouver in March 2016 and is currently operating in its fourth season. Fun fact: the first piece, the Betty Tank, is named after Jess's mom and they've been making it ever since!

How did you get started in your field?

I'd like to think it was fate! At the time, I was the manager and buyer for an activewear boutique in Toronto called "Flow-Active" that specializes in Canadian and ethically made brands. I was constantly on the search for ethically made pieces that were great for both yoga and everyday use, and had fits to flatter the average woman; I was looking for what I would call "easy sell pieces."

I couldn't find exactly what I was looking for, so I thought why not make it myself? I was incredibly lucky that the boutique owner supported me 100% and bought a lot of stock in Free Label's first season, which made it possible to get the brand off it's feet. (Thanks, Chad :))

 "It just takes time to build the business—slow and steady, baby!" This is one of many great quotes from my interview with small business owner, Jess Sternberg.  Jess is the owner of Free Label, which produces ethically made clothing. As an entrepreneur she is familiar with the difficulties of running a start up, from the work life balance to the financial responsibility. She knows the value of starting small and making a personal connection with customers. In our interview she talk about INstagram as one of her favorite advertising and marketing tools. Jess encourages anyone who wants to start their own business that it's possible. You just need a lot of passion and motivation! Click throug for more ideas, tips, and inspiration!

What do you wish you had known when you were just starting your business?

That it takes time to figure it all out. Starting a business is incredibly intimidating - the financial responsibility alone can be overwhelming. But after a couple season's you start to get the hang of the timing, you start to build a network of reliable suppliers and retailers, and you start to gain confidence in yourself and your business. Free Label started out with just one style (the Betty Tank) in two colour ways. This Spring we have 14 different skus.

It just takes time to build the business—slow and steady, baby!

What has been the most effective strategy for gaining new customers and selling more products?

Instagram and word of mouth from a repeat customer base. I think building a friendly and approachable brand that followers/potential customers can engage with on a public platform is really important in ethical fashion. It is still a small industry with a niche following, so interacting with those people, answering their questions, and gaining their trust through transparency is vital.

 "It just takes time to build the business—slow and steady, baby!" This is one of many great quotes from my interview with small business owner, Jess Sternberg.  Jess is the owner of Free Label, which produces ethically made clothing. As an entrepreneur she is familiar with the difficulties of running a start up, from the work life balance to the financial responsibility. She knows the value of starting small and making a personal connection with customers. In our interview she talk about INstagram as one of her favorite advertising and marketing tools. Jess encourages anyone who wants to start their own business that it's possible. You just need a lot of passion and motivation! Click throug for more ideas, tips, and inspiration!

What has been the best part of running your own business?

There is no better feeling than accomplishing something just for you. Of course its rewarding to do a great job at work and have your boss praise you, or get a raise. But to do a great job FOR yourself...it doesn't get better than that!

What has been the most difficult part of running your own business?

Taking the job home with you! Unlike most 9-5 jobs, you can't just "leave it at work." I'm constantly checking my phone, answering emails, and visualizing the next collection and mapping out the next steps. There really is no break from the mental and emotional connection to the business. (This is something I need to work on).

What advice would you give to someone else starting a business?

You can do it! All you need is a massive amount of passion, and the motivation to learn and do. Seriously...you can do it.

 "It just takes time to build the business—slow and steady, baby!" This is one of many great quotes from my interview with small business owner, Jess Sternberg.  Jess is the owner of Free Label, which produces ethically made clothing. As an entrepreneur she is familiar with the difficulties of running a start up, from the work life balance to the financial responsibility. She knows the value of starting small and making a personal connection with customers. In our interview she talk about INstagram as one of her favorite advertising and marketing tools. Jess encourages anyone who wants to start their own business that it's possible. You just need a lot of passion and motivation! Click throug for more ideas, tips, and inspiration!

Anything else you would like readers to know about you, your business, or being a small business owner in general?

One of the biggest arguments against shopping ethically is the cost. To buy ethically made clothing is much more expensive than picking up a t-shirt at a big box store, but it truly truly is worth it. There are a lot of costs that go into consciously making a garment. We hire local pattern designers to draft our patterns, digitize them, grade them, and turn them into markers. Then we bring in fabrics made from natural fibres and coloured with eco-friendly dyes - you can imagine this is a much better alternative to buying synthetic fabrics treated with chemicals.

Next, the markers and fabrics are brought to a local factory where the sewers construct the garments in a safe and clean environment. These workers are all paid fair wages and receive benefits. When you buy an ethically made garment, the price is not marked up ten fold like in big box stores. In fact, the margins are really slim and your money is really going to the people that take part in making that garment. If you commit to buying fewer garments and choose high quality and ethically made pieces, you feel a much deeper connection to the things you wear.

There are a lot of amazing people and resources that go into making clothing ethically and sustainably in North America. The industry is quickly disintegrating so please please support your local economy so we can keep making clothes ethically! If you want to learn more or discuss, feel free to reach out at info@shopfreelabel.com :)

Thanks so much for sharing, Jess! Shop Free Label and follow along on social media hereWebsite / Instagram / Facebook / Twitter / Pinterest

Small Business Interview / Verão Sandals

 "Really learn to enjoy the journey to the goal you've set out, celebrate the small wins, still make time for your personal life and keep at it!" That is one of many great quotes from my interview with Small Business owner, Amelia Clay!  As a fashion Entrepreneur Amelia is familiar with the ups and downs of owning a business. She discusses some of her favorite marketing tips and ideas, discusses where she finds her inspiration, and opens up about the difficulties of financially backing a start up and pricing your product. She knows the value of mentorship, goal-setting, and making a vision board. Click through for more small business wisdom and insight!

I absolutely LOVE doing these small business interviews! It's so much fun to hear how other people started their business. There's also so much comfort knowing that there are other small business owners who have the same struggles.

That's how I felt after hearing from Amelia Clay, owner of Verão Sandals. Her sandals are absolutely gorgeous and timeless. The perfect sandal you'll want to live in all summer long and you can because Amelia has generously provided a discount to my readers! 

Read on to learn more about Amelia's small business journey and to take advantage of that special discount. 

How did you get started in your field?

I caught the entrepreneurial spirit at my first job. It was a daily deal website just for women and it was my job to bring on new small businesses.Working with these new business owners really inspired me to do it on my own one day!

 "Really learn to enjoy the journey to the goal you've set out, celebrate the small wins, still make time for your personal life and keep at it!" That is one of many great quotes from my interview with Small Business owner, Amelia Clay!  As a fashion Entrepreneur Amelia is familiar with the ups and downs of owning a business. She discusses some of her favorite marketing tips and ideas, discusses where she finds her inspiration, and opens up about the difficulties of financially backing a start up and pricing your product. She knows the value of mentorship, goal-setting, and making a vision board. Click through for more small business wisdom and insight!

Where do you find inspiration?

From traveling , I use traveling to challenge me, inspire personal growth and make some amazing friendships. I've lived in 8 different countries thus far. Additionally other business women. It's always nice to know that your not going through this alone and that other women have experienced the same!

What do you wish you had known when you were just starting your business?

Patience! I once believed everything would happen overnight and that if you threw up a website with a great product people would come and sales would fly in. I was wrong :) It takes a lot of dedication, consistency and patience to see success. 

Really learn to enjoy the journey to the goal you've set out, celebrate the small wins, still make time for your personal life and keep at it!

Looking back it's a welcoming thought to see how far we've come.

 "Really learn to enjoy the journey to the goal you've set out, celebrate the small wins, still make time for your personal life and keep at it!" That is one of many great quotes from my interview with Small Business owner, Amelia Clay!  As a fashion Entrepreneur Amelia is familiar with the ups and downs of owning a business. She discusses some of her favorite marketing tips and ideas, discusses where she finds her inspiration, and opens up about the difficulties of financially backing a start up and pricing your product. She knows the value of mentorship, goal-setting, and making a vision board. Click through for more small business wisdom and insight!
 "Really learn to enjoy the journey to the goal you've set out, celebrate the small wins, still make time for your personal life and keep at it!" That is one of many great quotes from my interview with Small Business owner, Amelia Clay!  As a fashion Entrepreneur Amelia is familiar with the ups and downs of owning a business. She discusses some of her favorite marketing tips and ideas, discusses where she finds her inspiration, and opens up about the difficulties of financially backing a start up and pricing your product. She knows the value of mentorship, goal-setting, and making a vision board. Click through for more small business wisdom and insight!

What has been the most effective strategy for gaining new customers and selling more products?

Word of mouth and customer referrals. I wear the sandals everywhere and keep cards and a cute colored pen in my purse that have room to scribble a special discount code on, so it feels personal when I hand it out :) I try to start up a couple conversations a day! Also treating every sale with great care and include an easy way for them to pass on a referral discount to a friend.

What has been the best part of running your own business?

The personal growth tied to it, learning to be a true #ladyboss ! At the start I used to complain about it being so much work, and this and that was hard, I couldn't do it. I had lost a wholesale account or couldn't pay my bills on time. I was always very excited to have Verão and to be doing a dream, but I was not really stepping up to the plate and owning the situation. I wasn't really proud, if that make sense any sense at all. Sure, I had these beautiful sandals and was living a dream on the outside with this new brand, but behind the scenes I was dirt broke and really struggling to keep it going.

Once I learned to own the situation, everything changed. I was not a victim these were my choices and sacrifices I had made to reach a dream and if I was patient it would pay off. This simple change in outlook has made a world of difference and carried through to my personal life! I have a lot more confidence and it shows.

 "Really learn to enjoy the journey to the goal you've set out, celebrate the small wins, still make time for your personal life and keep at it!" That is one of many great quotes from my interview with Small Business owner, Amelia Clay!  As a fashion Entrepreneur Amelia is familiar with the ups and downs of owning a business. She discusses some of her favorite marketing tips and ideas, discusses where she finds her inspiration, and opens up about the difficulties of financially backing a start up and pricing your product. She knows the value of mentorship, goal-setting, and making a vision board. Click through for more small business wisdom and insight!

What Has Been The Most Difficult Part Of Running Your Own Business?

For me it was the financial part in two components. 

1. Organizing Verao's Finances and still putting money aside for my personal life. 

Looking back I could have planned this a lot better and been a bit more realistic about costs. I could have probably saved a larger nest egg before just going for it and hopping on a plane to Portugal. Quickbooks self employed app has done wonders to better organize this. It even tracks mileage and organizes all your receipts expenses so you are keeping proper track. 

2.  Having to stick to your guns about placing value on your work and charging for it respectively.

I was so excited in our first summer that people even wanted to wear the sandals and I think I could have been renamed "Miss Free Sandals". I was giving them away at $20 a pair and to anyone who did not want to pay the real price, I offered up a strong discount almost immediately. It took awhile for me to take off the owner hat and step into, I guess, a more sales role, putting the value in all the work it took for that finished of pair sandals to land into someone's hands.

What goals do you have for your business in the next 5 years?

100,000 happy pairs of feet in 5 years. To be a self-sustaining, profitable business in the next 2 years. To have Oprah or Ellen wear a pair of Verão's! Be a sandal on the shelves of Bergdorf and in Net-A-Porter by year 4.

Anything else you would like readers to know about you, your business, or being a small business owner in general?

Make a vision board! When you have a new business idea lay out the large goals yearly, quarterly and then start to break down from there. Try to find the absolutes smallest thing you can start with, to make it not seem overwhelming and commit to spending just a few hours on it a week. For example, buy the domain or make the logo. It seems so much more real after that small step. You will be surprised how much it grows over time :)

Build a mentor group of other business owners. A nice, open space where you can put your guard down and ask real questions you need help on. Keep an open mind we are not in competition with each other and we can all learn from one another's experiences.

Also, when you are starting out, don't have business FOMO, fear that starting something might lock you into that idea and maybe that was not the best business to build. You simply just need to start somewhere and during that time give it your all. Don't worry that you're missing out on a better idea. I promise you, you're not missing out on anything and the experience gained from building that first business that might not work, will only put you in a better position as you build the next one. Additionally, businesses can always pivot, evolve, grow.  You have got to have a starting block though to be able do this :) Two years ago we started out selling Turkish towels until we found the right sandal manufacturer.

Thanks so much for sharing and for the generous discount, Amelia! Be sure to follow along with Verão on Instagram.


Use code: Letterform for $26 off any pair of sandals!

Visit the site here to purchase.