I recently had the pleasure of designing a logo and submark for Oksana Peery Photography. Oksana is a newborn, maternity, and family photographer located in Florida. She found me on Instagram of all places! I love when clients find me that way and I've been surprised by just how many have. It goes to show that Instagram is a powerful marketing tool and useful for so much more than just eye-candy!
Back to Oksana's logo, working on it was a fun, and quick process. She needed something classic and timeless to reflect the style of her photography and appeal to her ideal client. Below is the mood board we curated to guide the project. Just like Oksana's photography, this board has a beautiful contrast of airy and moody, classic and modern. It feels sophisticated, while still having a light-hearted, undone-ness to it.
The final logo reflects the timeless nature of Oksana Peery Photography. We used a classic serif font, complimented by a modern sans serif.
The evergreen nature of the rosemary sprig represents the timelessness of OPP, without being wintry. Rosemary is also a symbol of remembrance, just as the photos from Oksana Peery Photography become a lasting and cherished memory.
To accompany the main logo, I also designed a complimenting submark that Oksana can use for social media and watermarks. Both the main logo and submark were provided in dark and light options, giving them more versatility. Along with that I provided them in all white versions for watermarking.
Oksana has quickly been putting her new logo and watermark to use on! You can see it in action over on her website and while you're there check out her beautiful photography!