How to Add Tags & Categories to Your Squarespace Blog Post

Are you using Squarespace for your small business's website? If so, learn how to add tags and categories to your blog posts. Not only will this help with SEO, it will make your site more user-friendly. This post also includes a helpful blogging checklist! Click through to read it.

This post is going to be short and sweet, but very helpful if you’re new to Squarespace. Adding tags and categories to blog posts is something you should learn to do and get in the habit of right off the bat. There are a few reasons why this is important to do, which I’ll mention below. Fortunately it’s a pretty easy once you get the hang of it. 

Why Tags + Categories Matter

SEO Benefits

Adding tags and categories to your blog posts is important for multiple reasons. We all know by now how important SEO is and this is one of the easiest ways to boost it. Tags and categories provide the obvious help of utilizing important keywords for search engines to index. This will help your blog posts to show up in relevant searches. The benefit of tags and categories doesn’t end there though.


Categories allow readers to quickly find topics they're interested in, which will not only improve the overall user experience, but will also keep them on your site. This will decrease your site’s bounce rate. A bounce rate is the percentage of visitors that come to your site and leave after only visiting one page. Although, it’s somewhat unclear (as many things with SEO are), it is possible that having a high bounce rate might negatively affect your SEO. So it certainly doesn’t hurt to lower it if you can.

Bonus Tip: If you're using a Squarespace template that allows for a blog sidebar, take advantage of this by putting your categories in there for visitors to quickly see.

Now that you are aware of the importance of tags and categories, let’s start making use of them!

How to Add Tags + Categories

Step One

Add a new blog post or edit an existing one. Not sure how to do that. Find out here.

Step Two

In the bottom left corner select the plus sign next to categories.

Step Three

If you've added tags before, once you start typing past tags will pop up. You can select those or add new ones. With categories you will see a pop up menu of all the categories you've used before. If you don’t have any saved yet, then you will have to create a new one. Type it in and hit enter.

Are you using Squarespace for your small business's website? If so, learn how to add tags and categories to your blog posts. Not only will this help with SEO, it will make your site more user-friendly. This post also includes a helpful blogging Checklist! Click through to read it.

If you're selecting from pre-saved categories this is where it can be a little finicky. Highlight the category you want (make sure you only click once or you will deselect it). When you see it show up next to the plus sign (see the screenshot below) you'll know it's selected. Instead of pressing enter just click away from the dropdown menu. Make sure the category is still appearing next to the plus sign. Then go ahead and save your post.

Are you using Squarespace for your small business's website? If so, learn how to add tags and categories to your blog posts. Not only will this help with SEO, it will make your site more user-friendly. This post also includes a helpful blogging Checklist! Click through to read it.

To help you remember to add these to every blog post (and for some other important SEO boosters) use the checklist below before you hit publish.

Squarespace Blog Post Checklist

  1. Add a title.
  2. Add your content.
  3. Add headings within your content. 
  4. Add and test all hyperlinks.
  5. Add relevant images, screenshots, or videos within the post.
  6. Customize the file name of all images in your post with search-friendly terms.
  7. Add alt text to all images and videos. Learn more about that here.
  8. Add a thumbnail image.
  9. Add tags.
  10. Add categories.
  11. Schedule or publish your post!

I'm a huge fan of Squarespace and love how use-friendly it is, but that doesn't mean there isn't a learning curve, even for the most tech-savvy among us. If you have a Squarespace question of your own, post in the comments below and I'll be happy to make a tutorial!

Why you should guest blog + how to get started


If you’re trying to grow your business, guest blogging is one of the best ways to get your name out there and expand your audience. I’ve had a lot of experience writing for blogs of all sizes and have reaped many of the benefits. If you’re interested in guest blogging, here are some reasons why you should give it a shot and some helpful tips to get you started. 


Even though guest blogging is free to do and accessible to anyone, know that it will take time and effort on your part. Below are some of the reasons that it’s a worthwhile investment for you personally and for your business.

New Audience & Potential Clients

One of the obvious benefits of guest blogging is that you’ll have the opportunity to reach a new audience. This can potentially lead to new inquiries and clients. I personally received a new client within a month of my first guest post being published. It's important to mention that I've also written several other guest posts that haven't lead to any new clients. There's no guarantee you'll end up with a new client, but if you do it definitely makes the time and effort you put into writing the post pay off.

Increased Traffic & SEO Benefits

Guest blogging will lead to increased traffic to your own site. Not only will there be an immediate boost when the post is published, it’s likely that there will be ongoing traffic from it, especially if the blog you’ve written it for continually promotes past content.

In terms of SEO, it's incredibly beneficial to have other websites linking to yours. These are called backlinks and if they are coming from reliable sources they will benefit your site. The more backlinks to your site, generally the higher your site will rank on search engines.

Establishes Authority

Another benefit of guest blogging is that it shows your expertise and establishes you as an authority in your field. If you write intelligent and helpful articles, readers will trust and respect you. If you’re writing for well-known blogs this will improve your credibility. Linking to the guest posts you’ve written somewhere on your own site will show visitors that you are knowledgeable and respected in your industry.

Free Marketing

If you don’t have a large marketing budget, guest posting is a great way to get your name out there for free. There will be a time and energy cost, but it’s usually worthwhile. Although harder to come by, there are paid blogging opportunities as well, which I cover in more depth further down.

Writing Experience

One of the best benefits I’ve received from guest blogging is an overall improvement in my writing skills. Like with anything, practice makes perfect. Since I’ve started guest blogging the quality of my own blog has greatly improved. Strong writing skills are always beneficial to possess.

Finding Blogs to Submit To

So you're convinced that guest blogging is worth it and you're ready to get started. Wondering where to begin? To find blogs that accept guest posts you can google terms like "become a contributor", "write for us", or "guest blogging opportunities", along with some terms that are related to your industry. I have also included a short list at the end of this posts of some blogs that accept guest writers. Even if a blog doesn't explicitly state that they accept guest posts it never hurts to reach out and ask. Below are a few things to consider when searching for a blog to submit to.

Ongoing Verses One-time

Some blogs are looking for one time contributions, while others want ongoing contributors. Typically the one time opportunities are unpaid, while the ongoing ones tend to be paid. I’ve done both and they've each proved valuable in different ways. If you're just getting started blogging, it's beneficial to gain some experience by writing free blog posts first. Once you have writing samples under your belt you have a better chance of scoring a paid position as a regular contributor.

Paid verses Unpaid

The majority of my guest posts have been unpaid. When they lead to a new client they pay for themselves, but as I previously mentioned there’s no guarantee of that happening. I’ve written many guest blog posts that didn’t lead to any financial gain. They have, however, had many of the other benefits mentioned above.

Once you’ve gained enough writing experience, you'll probably find that free guest blogging is no longer worth the time investment. Take into account that ultimately you want to grow your own readership. If guest blogging is taking away from your own blog, it might be time to scale back on the guest posts.

The Right Audience

There's no point in writing an article if it won't be read by the right people. Be sure to look for blogs that would attract your ideal client. Read past articles on a blog you're considering contributing to and see what kind of topics are discussed. If the blog topics seem relevant to your industry then go a step further and see who is commenting on the posts. If there is a high amount of engagement by people who could be in need of your services or products, you’ve probably hit a goldmine. 

Submitting Articles

Blogs that clearly state they accept guests posts will usually have guidelines for how to submit them. When contacting  a blog you would like to write for be sure to include the overall topic(s) you would like to write about, with an example of a specific blog post you think their readers might enjoy. Some blogs will require that you submit the entire written post in order to be considered. Others will just want the topic and maybe some bullet points. The main thing they will look for is whether or not your article will provide helpful content to their readers.

Deciding On a TOpic

As previously mentioned, the article has to provide substance and value to the reader. Some ways to do this are through a how-to article, a step-by-step tutorial, or a persuasive article on why they should or shouldn't do something. Ultimately, you want to provide practical help for the reader in a way that establishes your expertise and shows the benefit of hiring you. Remember that the post is for the benefit of the reader and it’s not about self-promotion.

The first guest post I wrote was about how to avoid hiring the wrong designer. I talked about the warning signs that someone looking to hire a designer should be aware of. This is helpful to someone who has never worked with a designer before, but is looking for one. I didn't talk about my business or how I could help them. Instead I provided valuable information and ultimately it led to me receiving a new client. 

Writing Your Bio

Most guest posts will be accompanied by a short bio about you. This is the one chance you have to blatantly promote your business, so don't hold back. Be sure to include the name of your business, what you do, who you do it for, and a link to your site. It's also a great idea to mention any free opt-in that you give to people who sign up for your email list. Something along the lines of "Be sure to grab a copy of the FREE Mini Branding Guide on her site" is all it takes. This will encourage people to visit your site and help grow your list. Most blogs will also include links to your social media profiles, as well. Most importantly, follow any guidelines that the blog has for writing your bio.

Following-up with your Article

Don't expect to have people contacting you the moment your article is published. It will take time, so be patient. The good thing about blog posts is that they can continue to bring new visitors to your site long after they’ve been published. In the meantime, it's a good idea to check-in on your post periodically to see if there are any comments. Oftentimes people will ask questions in the comments and it's important to answer those. It shows potential clients that you're helpful and knowledgeable on the topic you've written about.

Blogs That accept submissions

To help get you started, here are some great blogs that are currently accepting guest posts.

I'm sure there are more out there! You just have to start searching and find some that are relevant to your industry. Do you know of other blogs that accept guest posts? Leave them in the comments!

Squarespace 101: How to Create a Blog Post

Squarespace 101: How to Create a Blog Post | Letterform Creataive

In my new series, Squarespace 101, I'll be showing the basics of using the platform with step-by-step tutorials. In this first one, I'm teaching you how to create and publish a blog post.

Step 1: Go to Pages

Once you've logged into your account, click on the pages tab at the top of the navigation menu on the left side. 

Squarespace 101: Creating a Blog Post

Step 2: Go to Blog Page

From there click on the blog link in the menu. Depending on how you've named and ordered your navigation, it might not be at the bottom like mine and it could be named differently. 

Squarespace 101: Creating a Blog Post

Step 3: Add a Post

At the top right of the navigation menu there will be a plus sign. Click on that to create a new blog post.

Squarespace 101: Creating a Blog Post

Step 4: Add a Title + Write the Post

When you add a blog post, the following box will pop up. In the first field add your title. Below that start writing your post. In future tutorials I will show you how to add an image, but we'll keep it easy today.

Squarespace 101: Creating a Blog Post

Step 5: Add Tags + Categories, then Publish

Once you've finished writing your post, add tags and categories in the bottom left. In the future Squarespace will remember categories that you've used before and allow you to choose from them. The categories will be helpful for visitors who want to search your blog posts by a certain category, while the tags are useful for search engine optimization. Be sure to use any terms you think people will google when searching for the content your posting. After you've added those click the Save & Publish button in the bottom right corner. 

Squarespace 101: Creating a Blog Post

Congrats! You've officially published your first blog post. Stay tuned for more Squarespace tutorials!