How to Add Tags & Categories to Your Squarespace Blog Post

Are you using Squarespace for your small business's website? If so, learn how to add tags and categories to your blog posts. Not only will this help with SEO, it will make your site more user-friendly. This post also includes a helpful blogging checklist! Click through to read it.

This post is going to be short and sweet, but very helpful if you’re new to Squarespace. Adding tags and categories to blog posts is something you should learn to do and get in the habit of right off the bat. There are a few reasons why this is important to do, which I’ll mention below. Fortunately it’s a pretty easy once you get the hang of it. 

Why Tags + Categories Matter

SEO Benefits

Adding tags and categories to your blog posts is important for multiple reasons. We all know by now how important SEO is and this is one of the easiest ways to boost it. Tags and categories provide the obvious help of utilizing important keywords for search engines to index. This will help your blog posts to show up in relevant searches. The benefit of tags and categories doesn’t end there though.


Categories allow readers to quickly find topics they're interested in, which will not only improve the overall user experience, but will also keep them on your site. This will decrease your site’s bounce rate. A bounce rate is the percentage of visitors that come to your site and leave after only visiting one page. Although, it’s somewhat unclear (as many things with SEO are), it is possible that having a high bounce rate might negatively affect your SEO. So it certainly doesn’t hurt to lower it if you can.

Bonus Tip: If you're using a Squarespace template that allows for a blog sidebar, take advantage of this by putting your categories in there for visitors to quickly see.

Now that you are aware of the importance of tags and categories, let’s start making use of them!

How to Add Tags + Categories

Step One

Add a new blog post or edit an existing one. Not sure how to do that. Find out here.

Step Two

In the bottom left corner select the plus sign next to categories.

Step Three

If you've added tags before, once you start typing past tags will pop up. You can select those or add new ones. With categories you will see a pop up menu of all the categories you've used before. If you don’t have any saved yet, then you will have to create a new one. Type it in and hit enter.

Are you using Squarespace for your small business's website? If so, learn how to add tags and categories to your blog posts. Not only will this help with SEO, it will make your site more user-friendly. This post also includes a helpful blogging Checklist! Click through to read it.

If you're selecting from pre-saved categories this is where it can be a little finicky. Highlight the category you want (make sure you only click once or you will deselect it). When you see it show up next to the plus sign (see the screenshot below) you'll know it's selected. Instead of pressing enter just click away from the dropdown menu. Make sure the category is still appearing next to the plus sign. Then go ahead and save your post.

Are you using Squarespace for your small business's website? If so, learn how to add tags and categories to your blog posts. Not only will this help with SEO, it will make your site more user-friendly. This post also includes a helpful blogging Checklist! Click through to read it.

To help you remember to add these to every blog post (and for some other important SEO boosters) use the checklist below before you hit publish.

Squarespace Blog Post Checklist

  1. Add a title.
  2. Add your content.
  3. Add headings within your content. 
  4. Add and test all hyperlinks.
  5. Add relevant images, screenshots, or videos within the post.
  6. Customize the file name of all images in your post with search-friendly terms.
  7. Add alt text to all images and videos. Learn more about that here.
  8. Add a thumbnail image.
  9. Add tags.
  10. Add categories.
  11. Schedule or publish your post!

I'm a huge fan of Squarespace and love how use-friendly it is, but that doesn't mean there isn't a learning curve, even for the most tech-savvy among us. If you have a Squarespace question of your own, post in the comments below and I'll be happy to make a tutorial!

Squarespace 101 / SEO Tips to Increase Your Site's Visibility

SEO Tips to Increase Your Site’s Visibility

I design a lot of Squarespace websites for clients and one of the most common questions I get asked is, "How can I increase my site's visibility in search engines?"  This is a very important question. I know that when I first started my business I thought that once I had a website up the clients would just start streaming in. I've heard other small business owners admit the same. Unfortunately, that is so far from the truth. It turns out that it takes a lot of time and effort to get visitors to your site, and until then your website is pretty much useless. This is why search engine optimization (SEO) is so important. If you're not familiar with SEO, it's basically ways in which you can make your website appear better to search engines, like Google. This will make your site rank higher in searches, and who doesn't want that?

I should mention that Squarespace has a lot of built in features that will automatically increase your site's visibility. This is one of the many reasons that I love Squarespace and recommend it to all my clients. However, there are some really easy ways that you can improve your SEO. Below I'll walk you through some of those, all of which you can do yourself, even if you're not a designer or developer.

"How can I increase my site's visibility in search engines?"

1) Blogging

You may think you don't need a blog for your business, but this couldn't be further from the truth. Blogging is one of the best ways to boost your SEO. By consistently adding new content through blog post, your website appears active to search engines, which increases the chances of it showing up in searches. It also expands the content on your website, which means there's more there for a search engine to index. This will also improve visibility. It's important that you blog about topics related to your business and relevant to your audience. It's also crucial to use headings, tags, and categories which I explain in #6.

To learn how to add a blog post read this article.

2) Customize your site title and tagline

Customize your site title with your business name and add your tagline. The site title, along with headings and blog post titles, are the main thing that search engines look at when indexing your site. Although not as important as the site title, the tagline is a good way to add a little more description. Be aware that the tagline may appear on your site in certain templates. If you don't want it to appear than you won't want to include it.

To customize these hover over your logo and click edit, or go to design > logo & title and you will see the following menu where you can make your edits.

SEO Tips to Increase Your Site’s Visibility

3) Use headings

It's important to use headings 1, 2, and 3 throughout your pages and blog posts. These have two-fold importance. First of all, as mentioned above search engines will scan these, which is why it's important to use headings that are descriptive and relevant to the material on your site. Secondly, this will make the text visually appealing and more easy for your readers to scan. Take the headings I am currently using in this article. Readers can easily scan them to find information they want to read more about.

To add a heading, enter your text in a text box, then while you're curser is on the line you want to make a header, go to the menu at the top and select where it says "Normal" (by default) and select the heading you would like. 

SEO Tips to Increase Your Site’s Visibility

You can format your headings under design > styles. Some templates allow you to customize three headings, while others only allow two. Depending on the template you should be able to customize the font, size, color, and a few other text options.

SEO Tips to Increase Your Site’s Visibility

4) Differentiate page + navigation titles

The navigation title is what will appear in the navigation menu of your site. The page title appears in browser tabs and will be indexed by search engines. These two can be named differently. The navigation title will need to be short enough to fit in your navigation menu, while the page title may need to be more descriptive for search engines to find.

To edit these, go to pages, then select the gear icon by hovering over the page you want to edit, in the menu on the left side. The menu in the following image will appear. That's where you'll be able to customize both titles.

SEO Tips to Increase Your Site’s Visibility

5) Add alt text to images

This is the text that appears when you hover over an image. Since search engines cannot tell what is in an image, they will use this text instead. By using alt text you enable search engines to generate your content in a search. Use short, descriptive terms in your alt text. 

To add alt text to an image, insert your image, then below it enter your alt text. If you don't want it to appear under the image, hover over the image, select "edit", then select "do not display caption" as shown in the second image below.

SEO Tips to Increase Your Site’s Visibility
SEO Tips to Increase Your Site’s Visibility

6) Use tags + categories for products, blog posts, and image galleries

Tags and categories will help search engines find your content. You can use these on products in your shop, blog posts, and image galleries. Categories are used to divide subjects by topic. Typically a blog post, product, or image will only have one category. This will make it easier for visitors to search for products or blog posts in a particular category. With tags, on the other hand, you'll want to use as many as you can that accurately describe the post or item. Think about common terms someone might use when searching online for that kind of product or post.

To use tags and categories, double click on a product in your shop, or edit your blog post by hovering over it in the left-hand menu and clicking "edit". In the lower left corner, you'll see the option to add tags and categories. Click the plus sign and start typing. Squarespace will remember past tags and categories you've used and automatically populate them as you type in the future.

SEO Tips to Increase Your Site’s Visibility

What other Squarespace questions do you have? I'd love answer them for you!

Before + After: The Photege Website

Marsha, photographer and owner of The Photege, contacted me looking for some professional feedback on her new website. She had designed and developed it herself, wanting something more clean and modern than her last website.

Her new website was a huge improvement from her old one, but there was still some room for improvement. Here's what it looked like before we chatted.

Homepage Before

Before + After: The Photege Website

When I looked at Marsha's website I could see that she was definitely off to a good start. The following are the changes I recommended.

  1. Make it clear what you do and who you do it for. This information should be one of the first things someone sees when they visit your website. It is also to important to make your call to action appealing to your ideal client.
  2. Simply the number of fonts used. The font that was used for the navigation and body was a little too busy next to the two different fonts of the logo. I recommended that she use a sans serif like the one in her logo for the body and navigation font.
  3. Remove the portfolio from the home page. The homepage was a little busy and had a lot of information on it. It wasn't necessary to have the portfolio there, as a link in the navigation is enough.
  4. Move "Hello" section to the about page. This information fits better on the about page. It was also redundant with the "Meet the Artist" below it.

Marsha did a wonderful job of implementing all of this feedback. Take a look below to see her updated website after we talked.

Homepage After

Before + After: The Photege Website

Overall Marsha's homepage is cleaner and more straight-forward than it was before. You can check out her live website and beautiful photography here!

If you think that your website or branding could use a facelift, send me a message and we can talk about ways to do that!