Will I Ever Be Happy With My Branding?

Hey small business owner, are you constantly changing your logo and tweaking your color palette, never quite happy with your branding? You're not alone! Hear from a professional designer how you can finally be content with your brand identity! This post covers DIYed branding, professional branding, and even re-branidng. Click through to finally find contentment with your branding!

I recently saw a post on Instagram by a small business owner asking for honest feedback on her logo. She wanted to know how others deal with uneasiness about their branding. I thought this would be a great topic to address because I know it’s a common struggle among small business owners.   

DIYed Branding

Good Enough is Good Enough

If you haven’t hired a designer yet and you’ve done your own branding, the best advice I can give you is that good enough is good enough. Don’t stress over it! I know that’s unusual advice coming from a brand designer, but I’m only saying this in regards to DIYed branding, so hear me out. 

The truth is this is not your area of expertise. You shouldn’t have to become a professional designer in order to launch a business. It’s all too easy to get caught up in making your branding perfect, but this will only hold you back from doing the things you’re good at that can actually move your business forward.

The mindset you should have towards DIYed branding is that it’s temporary. This will free you up from obsessing over it. Ultimately, the goal should be to get professionally branded as soon as you are able. With that in mind, just stick with what you have or find a pre-made logo if you need to, and move on.

Professional Branding

When you hire a professional to do your branding I guarantee you will feel completely different about it than the branding you did yourself. There are multiple reasons that professional design will enable you to finally feel confident about your branding. 

It’s Strategic

The first reason is that professional branding is strategic. A good brand designer will create a brand identity that is so much more than just a pretty logo. She will help you dig deep into understanding what is essential to your brand and find ways to visually convey that to your target audience.

This will usually be done through an extensive questionnaire that you will answer. The designer will then take this information and distill it into a brand strategy. This document will guide the entire branding process and will ensure that all of the visual decisions are thoughtful and intentional. 

It’s Collaborative

The second reason you will finally be happy with your branding is because working with a professional designer is a collaborative process. You will have someone to bounce your ideas around with and someone to contribute their own. When you’re doing your own branding it’s far too easy to get tunnel vision. A professional designer can approach your branding with a fresh set of eyes.

The other benefit is that there is a clear completion to your branding. When you work with a designer there is usually a set timeframe with a set amount of revisions. Once you approve everything you will receive your final files and your branding will be complete. You can finally say goodbye to constant tweaks to your logo and changes to color palette. You will have a solid brand identity that you don’t need to fret over anymore. 

It’s a Good Fit

If you’ve chosen the right designer then you can rest assured that you will be happy with the end product. The right designer is one whose portfolio you love and who takes a genuine interest in your business. A good way to ensure it's the right fit is to hop on a consult call or meet up in person. This will allow you to get to know the designer and ask any questions you may have before committing to work together. 

It’s an Investment

Lastly, when you’ve invested a good chunk of money into something, you will take it much more seriously. It’s one thing to do your own branding. You may rush through the process because you’re eager to launch and you know you can always change things later. 

However, when you’ve made a financial investment in your branding you will take it much more seriously. You will review all the options from your designer thoroughly and provide thoughtful feedback. It will eliminate the temptation to re-brand all the time, which will give your business consistency and credibility. 

Re-Branding

On the flip side of all this, it is completely normal to rebrand or at least refresh your branding every couple of years even if you get professionally branded. Your business is going to naturally grow and evolve and this may require your branding to change with it. There’s no pressure to feel married to your branding forever.

I hope this advice is able to put your mind at ease about your branding. Your area of expertise is what needs your attention the most. Leave the branding to the professionals and if you’re not at that point yet, rest assured that good enough is good enough!  

Can you relate to any of this? What’s been your biggest branding struggle?

How to Get People (Besides Your Mom) On Your Email List

Wondering how to get people (besides your mom) to sign up for your email list? Learn where to place opt-in forms on your website and how to promote your lead magnet and your email list will grow in no time! This is a must-read for any small business owner who wants to learn about email marketing!

Welcome to week 5 of Email Marketing 101! Just joining us? Catch up below.

If you can relate to having a tiny list that primarily consists of family and friends (that may or may not have been added without their consent), then this week is for you! 

With a few simple tactics, it’s absolutely possible to have a list full of people who are not related to you! In order to make that happen, I’m going to show you where to put email opt-in forms on your website. Once that’s done, we’ll cover how to promote your lead magnet. 

Putting Opt-in Forms On Your Website

Utilize Your Lead Magnet

With every opt-in form, the most important thing is to mention your lead magnet. Avoid using generic text that invites people to sign up for an email list or a newsletter. That’s not going to entice anyone. Instead focus on the helpful freebie they will receive when they sign up.

It’s also important to include a photo or mockup of your lead magnet. Not only does this make it visually more appealing, it also gives people an idea of what they will receive when they sign up.

Below is the mockup I use for my lead magnet. I found the mockup on Pixeden and customized it in Photoshop. If you don't have Photoshop you can always hire a designer to do it for you ;)

Wondering how to get people (besides your mom) to sign up for your email list? Learn where to place opt-in forms on your website and how to promote your lead magnet and your email list will grow in no time! This is a must-read for any small business owner who wants to learn about email marketing!

Opt-in Form Placement

There are five places you should have opt-in forms on your website. Some of these are Squarespace specific, but you can apply most of these principles to any site.Below are all the areas you should put an opt-in form on your website:

  1. Footer – One of the most important places to put your opt-in is in the footer of your website. This ensures that it will be on every single page of your site. With the way SEO works, you never know how someone is going to stumble upon your site, but many times your homepage will not be the way they enter.
  2. Blog Sidebar – Speaking of SEO, if you’re blogging consistently it’s very likely that someone will find your website through a blog post (maybe that's how you ended up here). For this reason, you'll want an opt-in in the sidebar of your blog (see mine to the right). That way it will be one of the first things people see when they come to your site. Unfortunately, many Squarespace templates don’t have the option for sidebars, but if you’re using one that does, be sure to take advantage of it. 
  3. Pop-Up – Opt-in pop-ups are a new feature that Squarespace has recently enabled. You need a business account to take advantage of this feature, but it’s definitely worth it, since pop-ups have one of the highest conversion rates.
  4. Landing Page – This is an important one, so pay attention! You absolutely must create a landing page that promotes your lead magnet. There should not be any navigation on this page. There should only be an image of your lead magnet, a description of it, and a form to opt-in. To do this in Squarespace use a cover page. Here's mine as an example.
  5. Banner – The last place you’ll want to promote your opt-in is in your banner. Technically this won’t be an opt-in form itself. Instead it will mention your lead magnet and click through to your landing page where people can sign up. This is good to have because like the footer, it will appear on every page, but no scrolling is needed to see it. 

Promoting Your Lead Magnet

In order to get some emails on your list, you have to start promoting your freebie. The best way to do this is to utilize social media, of course.

Create Multiple Ads

To do this effectively create some text-based ads to post on a regular basis. The more often you post the better, but at a minimum post once a week. Ideally you want a few different ads, so you can post them frequently while still maintaining variety in your feed. You'll also want some vertical ones for IG Stories and Pinterest.

Below are some ads I created for my own lead magnet. Every time I post them on Instagram I always get an influx of new sign-ups.

Wondering how to get people (besides your mom) to sign up for your email list? Learn where to place opt-in forms on your website and how to promote your lead magnet and your email list will grow in no time! This is a must-read for any small business owner who wants to learn about email marketing!
Wondering how to get people (besides your mom) to sign up for your email list? Learn where to place opt-in forms on your website and how to promote your lead magnet and your email list will grow in no time! This is a must-read for any small business owner who wants to learn about email marketing!
Wondering how to get people (besides your mom) to sign up for your email list? Learn where to place opt-in forms on your website and how to promote your lead magnet and your email list will grow in no time! This is a must-read for any small business owner who wants to learn about email marketing!
Wondering how to get people (besides your mom) to sign up for your email list? Learn where to place opt-in forms on your website and how to promote your lead magnet and your email list will grow in no time! This is a must-read for any small business owner who wants to learn about email marketing!
Wondering how to get people (besides your mom) to sign up for your email list? Learn where to place opt-in forms on your website and how to promote your lead magnet and your email list will grow in no time! This is a must-read for any small business owner who wants to learn about email marketing!
Wondering how to get people (besides your mom) to sign up for your email list? Learn where to place opt-in forms on your website and how to promote your lead magnet and your email list will grow in no time! This is a must-read for any small business owner who wants to learn about email marketing!

Utilize Your Landing Page

The next thing you need to do is update your website link on all social media accounts to lead to your email list landing page. If you’re tempted to forego this step, stay with me for a second.

Since there is no navigation on this page you will be forcing people to either sign up for your list or leave your site. It sounds scary because we assume most people will choose to leave, but I can tell you from personal experience that’s not the case.

Looking at the analytics of my site, over 86% of people sign up for my list when they visit my lead magnet landing page. That’s huge and a far better conversion rate than any of the other opt-in’s on my site! As for the 14% that didn’t sign up, they probably weren’t in need of my services to begin with. At the very least give it a try for a few weeks and see what happens! 

If you have an email list, what's your best tip for promoting your lead magnet and getting sign ups? Comment below!

Easily Set Up an Automated Welcome Sequence in Mailchimp

Wondering how to get started with email marketing for your small business? One of the first things you need to do is set up an automated welcome sequence for new subscribers to your list. Click through for an outline of what should be in each of your welcome emails, as well as a video tutorial showing you how to set it up in Mailchimp!

If you're new around here, I've spent the past few weeks covering the basics of starting an email list for your business. You can catch up below. Be sure to start with week one and work your way through all the lessons. Don't think you need an email list? Then week one is especially for you ;)

This week I’m showing you how to create an automated welcome sequence in Mailchimp.

What is a Welcome Sequence?

A welcome sequence is a series of 5-7 emails that are automatically sent out over a period of a week or so, after someone has signed up for your list. As I’ve mentioned before, the rule of 7 says that someone needs to come in contact with your business that many times before trusting you enough to make a purchase or hire you. A welcome sequence allows you to hit those seven interactions really quickly.

Why Do I Need One?

The first reason to setup an automated welcome sequence is to efficiently deliver your lead magnet when people sign up. When I first started my list I was manually sending my freebie to new subscribers, which was not very efficient! Save yourself the hassle and setup an automated delivery as soon as possible.

The next reason is to familiarize people with your business and show them your expertise. You can do this by providing free information and resources that will help them with a problem they have. It’s only after you’ve done this that you should try to sell to them.

What Should Be In It?

Below is an outline you can follow to set up your own welcome sequence. Make sure that each email serves a purpose and provides different content than the others. Feel free to adjust this for your own business as needed.

  1. The Welcome Email - Deliver your lead magnet and briefly introduce yourself. People are only opening this for the freebie, so keep it short, sweet, and to the point. (Timing: Immediately upon subscribing.)
  2. Set Expectations Email – Now that people have received what they came for, take the time to introduce yourself and your business a little more thoroughly. Tell them what to expect from your list, including frequency of emails and topics you’ll cover. (Timing: 1 day after previous email)
  3. Check-in Email – This is an opportunity to encourage people to use the freebie you’ve given them. Give them some tips for using it most effectively and invite them to reply with any questions they have about it. Include the link to download it again, in case they haven’t done so yet. (Timing: 1-2 day after previous email)
  4. Best Resources Email – You know all of those blog posts you’ve spent hours writing? Well they’re going to come in handy! Share your most helpful blog posts and free resources that show off your expertise. (Timing: 1-2 days after previous email)
  5. The Social Media Email - Invite people to follow you on social media to help strengthen your connection with them. Only ask them to follow you on the platforms that you’re active on. (Timing: 2-3 days after previous email)
  6. The Sales Email – It’s finally time to sell! Don’t assume that people know exactly what services/products you offer. Be sure to explicitly state how you can help them solve a problem they have. Direct them to a sales page on your site where they can learn more, and let them know how they can hire you. (Timing: 2-3 days after previous email.)

How Do I Automate It?

Mailchimp makes it really easy to setup an automated welcome sequence. Watch the video below to learn how.

As always, feel free to post your questions in the comments below!

Create the Perfect Lead Magnet for Your Email List

All small business owners need an email list! Not sure how to grow yours? You need a lead magnet! Find out what a lead magnet is, why you need one, and how to create it. With the perfect freebie offer you'll have subscribers on your list in no time!

Welcome to week 3 of Email Marketing 101! If you’re just joining us, catch up on weeks 1 and 2 below:

Today we’re talking about lead magnets: what they are, why you need one, and how to create it.

Defining Lead Magnets

A lead magnet is the freebie that subscribers receive upon signing up for your email list. This is the main freebie that you will promote all over your site. If you offer a freebie within a blog post that’s called a content upgrade and is usually a smaller offer than your lead magnet. Since no one needs another email in their inbox, you have to give people a reason to sign up. 

Lead magnets often come in the form of a PDF, but that’s not the only option. Here are some of the many forms a lead magnet can take:

  • PDF guide
  • Email course
  • A discount code
  • Free shipping
  • Free consultation
  • Free product with purchase

Creating Lead Magnets

To create a strong lead magnet identify a common problem your ideal clients have and find a way you can help them solve it. It’s great to get some feedback from your audience. Take a poll on IG stories or put it out on Facebook and see what people need the most help with.

You want to offer something of value, but remember that you’re giving it away for free, so it doesn’t have to be a ten page guide. A 1-2 page checklist is perfectly fine. While this is intended to be helpful to subscribers, a good lead magnet will also show people the value of hiring you. I’ve had lots of people start going through my mini branding guide, just to contact me a few days later because it made them realize how much they need professional help.

Once you’ve decided on the content for your lead magnet, decide what form it will take from the list mentioned above. Here's a more in-depth explanation of each.

PDF’s

These are great for guides and che­cklists. To make one you can hire a designer (I know a girl…), or purchase a template (check out Etsy or Creative Market) and customize it yourself (usually in Photoshop). To deliver your PDF upload it to Dropbox, your website, or Mailchimp and send the link out in an automated email.

Email courses

An email course is perfect for a series or a challenge. It may also be easier to create than a PDF, depending on your skillset. To set it up you will create an automated sequence in Mailchimp (which we’ll cover next week).

Discounts, free shipping, and free products

These are great for product-based businesses. However, for service-based businesses it’s not ideal since services are usually a larger investment than products. It’s better to offer something that doesn't require making a large purchase.

Consultations

This is great when you’re just starting out, but aren’t sustainable long-term. When I first started my list I offered half hour brand reviews. I sent out a link to sign up via Calendly and used Skype for video chats. It allowed me to connect with people one-on-one and provide personalized help. This gained me new clients quickly since the know, like, trust factor was built immediately. If you have the time, I recommend this while your business is small enough to handle it. Once your list gets larger you won’t have the capacity to devote time to each new subscriber.

Lead Magnet Ideas

To get the juices flowing, here are some lead magnet ideas for a few different industries:

  • Dietitian – 5 easy dinner recipes + a shopping list
  • Wedding photographer – a list of recommended local vendors
  • Jewelry designer – free shipping
  • Personal trainer – a week’s worth of workouts
  • Coffee company – free coffee mug with minimum purchase
  • Business coach – guide on how to attract higher paying clients
  • Web designer – free homepage review
  • Fashion brand – guide on how to hone your personal style
  • Copywriter – checklist for writing the perfect bio
  • Cosmetic company – free skincare consultation 

Have an idea for your lead magnet? Need some feedback? Post in the comments and I'll let you know what I think!

2 simple ways to Customize Your Mailchimp Account

Are you using Mailchimp for your email marketing? If so, learn how to create a template for consistent, easy to send emails. Then customize your confirmation to create a professional, on-brand impression. Click through for video tutorials that will help you utilize Mailchimp to effectively grow your list!

If you're not convinced that you need an email list, check out last week's post then meet me back here!

This week in Email Marketing 101 I'm showing you how to make some simple customizations to your Mailchimp account. You can sign up for an account here. A free one will get you started, but to create automated emails for your welcome sequence (which we'll cover soon) you'll need to upgrade your account.

When you create your account it will automatically create a list with your business name. You can use this for your main email list. Eventually you may have multiple lists or segmented lists, but since this is Email Marketing 101, we’re not going to worry about that yet!

Create a Template

To get you started with Mailchimp, I've created some video tutorials to walk you through the basics. There are two videos this week. The first one shows you how to create a template in Mailchimp. This doesn't take long and will make sending emails easier in the long run by providing a consistent, branded template that you can use every time.

Customize Your Confirmation

This second video shows you how to customize your confirmation email. This is what people will see when they confirm their subscription to your list. Rather than using the generic Mailchimp confirmation, we're going to customize it to create a more professional, on-brand impression.

Once you’ve done those two things you’re ready to get some people on your list! In order to make that happen you’ll need an enticing lead magnet, which is what we'll cover next week. Stay tuned!

Have questions about email marketing? Leave them in the comments!

Small Business Interview / Liz Riden

In need of a little motivation to continue on the road of entreprenuership? Read this interview from leather designer, Liz Riden, who reminds us that while being a small business owner is a lot of work, the payoff is totally worth it! You'll also have an insider's peek into her design process, where she finds manufacturers, and her favorite business podcast. Click through to read it!

Today we have the privilege of hearing about Liz Frandsen's journey as a small business owner! She designs handbags and small leather goods for women. Liz is based out of her home studio in Lancaster, PA and has been in business for three years. Her business name, Liz Riden, is her maiden name, since it has more of a "designer" ring to it! She currently designs, cuts, and sew ALL of her bags by hand! And they are SO beautiful! 

Why did you decide to start your own business?

In college I had the opportunity to work for some pretty big designers in New York City. It was one of the most incredible learning experiences of my life, but also really made me realize how much I would love to create my own brand and product, and ultimately not work for a big corporation. The flexibility was a major draw for me!

What do you wish you had known when you were starting out?

Something that I'm still learning today. That success isn't overnight, and that being a small business owner often means working WAY more than most jobs. But, that the payoff is totally worth it to get to be your own boss and pursue your dream.

In need of a little motivation to continue on the road of entreprenuership? Read this interview from leather designer, Liz Riden, who reminds us that while being a small business owner is a lot of work, the payoff is totally worth it! You'll also have an insider's peek into her design process, where she finds manufacturers, and her favorite business podcast. Click through to read it!

For other product-based business owners, how would you recommend finding a manufacturer?

Finding manufacturing partners that you can trust to create your vision to the right quality is really key to scaling your business. There are several things I recommend.

Maker's Row is a fantastic resource for product based brands to find factories and sources. While it's mostly for fashion, there are many factories that are skilled in many types of products!

Also, when it comes to manufacturing, the industry is still pretty old school. I've found most of my insider sources simply by a Google search and going to the garment district in New York! Always meet with them or set up a call to discuss their work and make sure it's a good fit. Chances are, if they know other great resources they will be willing to share them too!

In need of a little motivation to continue on the road of entreprenuership? Read this interview from leather designer, Liz Riden, who reminds us that while being a small business owner is a lot of work, the payoff is totally worth it! You'll also have an insider's peek into her design process, where she finds manufacturers, and her favorite business podcast. Click through to read it!

What does your process look like from concept to completion?

My design process from concept to completion starts with sketching and pattern making. I am a very hands on designer, so I like to start by drawing my ideas out and drafting a pattern on paper to see how it fits together.

Flat pattern drafting basically involves measuring out the dimensions and pieces in a two dimensional way, and then piecing them together to make the three dimensional final product.

Once the pattern pieces are measured, I cut them out from cheap vinyl material and sew it together. I use vinyl for the first draft because it's cheaper than genuine leather and allows for mistakes to be made. 

Typically, my pattern process takes 2-3 revisions before it's exactly where I want it to be. 

Once the pattern is perfected, I make the sample in real leather to photograph. Currently, all of my bags are made to measure, so I will make one sample and then create orders as they come in!

In need of a little motivation to continue on the road of entreprenuership? Read this interview from leather designer, Liz Riden, who reminds us that while being a small business owner is a lot of work, the payoff is totally worth it! You'll also have an insider's peek into her design process, where she finds manufacturers, and her favorite business podcast. Click through to read it!

What has been the most effective strategy for selling more products?

For my product-based business, Instagram has been an absolute game changer in the way I do sales. I've found that not surprisingly, the more I share my work, the more it generates sales.

In addition, I've started expanding my wholesale division of my brand. I've found that being spread out across the country has grown my customer base quickly and that once customers shop in stores, they connect on Instagram and then that also grows future e-commerce sales.

What has been the best financial investment you've made in your business?

The best investment I've made in my business has been quality equipment. I started off my business with very cheap machinery because it's what I had and could afford.

Now, having the proper equipment allows my workflow to be more efficient, and the quality to be immensely better. Also, having proper leather working equipment has allowed me to do freelance work for other brands and designers who may not have those resources.

In need of a little motivation to continue on the road of entreprenuership? Read this interview from leather designer, Liz Riden, who reminds us that while being a small business owner is a lot of work, the payoff is totally worth it! You'll also have an insider's peek into her design process, where she finds manufacturers, and her favorite business podcast. Click through to read it!

What's your favorite business book, blog, or podcast?

I can't get enough of the podcast How I Built This with Guy Raz. It's so good! It's encouraging to hear about MEGA brands that got started from humble beginnings and all about how they did it. I wouldn't be lying if I said I secretly hope to be on it some day.

How do you rest, recharge, and find inspiration?

As a small business owner and mom, rest is something that's hard to come by! But recharging and inspiration are not. I'm fueled by lots of coffee and good company. I find inspiration in short day trips, art and art history.

Thanks so much for sharing, Liz! To view more of her gorgeous products and make a purchase, head right this way >>

Small Business Interview / Llani Shoes

Starting your own business and needing some advice? Check out this interview with Alana Oates, owner of LLanie Shoes. Find out from an entrepreneur when to launch your brand, the best investment,  reaching out to influencers, and finding inspiration.  "Don't be afraid, don't delay, start now and worry about perfection later." Click through for more  from Alana and a free shipping code!

Today's interview is with Alana Oates, founder of Llani Shoes. She produces the most fun and stylish slippers, flats, and slides that provide the comfort of home from anywhere. Read on to learn about her experience running a small business. AND...if you make it to the bottom there's a little treat for you!

Why did you decide to start your own business?

I launched Llani in 2016, but the decision happened way before that. It was always a nagging idea in the back of my mind. I was working for a large corporate company in San Francisco, but my fiancee was on the east coast in the home we bought before I said yes to the opportunity that took me across the country.

My motivation to get home really propelled me to take the steps to start the brand. I knew I wanted to 'come home' and in doing so, I wanted to work independently.

What do you wish you had known when you were starting out?

I think for a few months when I was sampling shoes and figuring out how and when to launch, I took it all a bit too seriously. I obviously wanted to put my best work into the world and I thought that once I decided on an identity, a logo, a color story, it could never change and it would determine the brand ID forever.

I soon realized, it was better to launch and let the brand evolve it's self. Now, I let my customers choose what they want to see more of. I follow my sales patterns, for sizes I buy into, and I pay attention to the feedback I get on social media to determine my next steps.

Starting your own business and needing some advice? Check out this interview with Alana Oates, owner of LLanie Shoes. Find out from an entrepreneur when to launch your brand, the best investment,  reaching out to influencers, and finding inspiration.  "Don't be afraid, don't delay, start now and worry about perfection later." Click through for more  from Alana and a free shipping code!

For other product-based business owners, how would you recommend finding a manufacturer?

I was lucky that I had a strong background in sourcing from the larger companies I worked for, but I found a lot of my current vendors through Linked-In. Some approached me, some I sought out.

The best thing is to have an idea in mind of want you want. I knew I wanted to work in India. I have always been inspired by the culture, and I love their hand-crafted atheistic.

My collection features a lot of hand beaded work, and it's one of the only places in the world I can get the quality I wanted for the right price. Figure out what area will be best for what you need to produce, and work from there.

llani-shoes-interview-03.jpg

What has been the most effective strategy for selling more products?

I do a lot of influencer outreach. For me, I like to reach out to girls who are also business owners, or creatives. Maybe they don't have the largest followings, but they have a curated feed and great fashion sense, while also having the integrity to showcase smaller brands and tell their story.

These girls are thrilled to get a pair of my shoes, and post a photo in return. Instagram has been a god send for me. I don't know how small businesses launched before social media!

Starting your own business and needing some advice? Check out this interview with Alana Oates, owner of LLanie Shoes. Find out from an entrepreneur when to launch your brand, the best investment,  reaching out to influencers, and finding inspiration.  "Don't be afraid, don't delay, start now and worry about perfection later." Click through for more  from Alana and a free shipping code!

What has been the best financial investment you've made in your business?

My largest investment has directly been into my product. I have really tried to keep all other costs lean. It's the most important piece of what I do, so investing in that first and foremost was the best move.

Just this year I took another big step and partnered with a PR firm in NYC. That was my second biggest investment, but waiting one year to take the step felt like the right timing. I hope it will be a game changer.

What is something you regret or wish you had done differently in your business?

I really can't say I regret anything to date. There are small learns I encounter everyday, like ordered too much of one size and not enough of another. But that can all be channeled into the next season to make that one a success. I'm forced to learn through trial and error.

What's your favorite business book, blog, or podcast?

I love to listen to Girlboss radio, in the mornings while I'm getting ready for my day. Sophia features amazing women who have started their own companies and listing to their journeys really inspires me.

Starting your own business and needing some advice? Check out this interview with Alana Oates, owner of LLanie Shoes. Find out from an entrepreneur when to launch your brand, the best investment,  reaching out to influencers, and finding inspiration.  "Don't be afraid, don't delay, start now and worry about perfection later." Click through for more  from Alana and a free shipping code!

How do you rest, recharge, and find inspiration?

I love to socialize and I gain a ton of energy from doing so. Trying to unplug on weekends is huge for me too. My husband and I often go to the shore on weekends with our dog, getting away from the office and taking a walk on the beach with my family is the best way for me to relax.

Anything else you would like readers to know about you, your business, or being a small business owner in general?

Don't be afraid, don't delay, start now and worry about perfection later.


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Start shopping here!

Don't forget to follow her on Instagram. Thanks so much for sharing, Alana!