Mood / Playfully Modern

Mood Board / Stylishly Playful

I have recently been working on the branding and packaging design for a children's brand with this mood board as the inspiration. It's always fun to work on a children's brand because there's so much room to be playful with it. 


Brand Style: Modern / Stylish / Playful / Unique / High-end


For the branding we've paired hand-lettered and hand-painted elements with a playful, modern sans serif. We're using a simple, feminine color palette that will appeal to mamas and won't compete with the color of the products. Can't way to share the final brand!

Branding Advice / How to Choose a Color Palette for Your Branding

As a small business owner, you already have enough to stress about and your color palette shouldn’t be one of them. Learn how to choose the right color Scheme for your brand identity. These helpful tips will provide Entrepreneurs the inspiration and guidance needed to choose a color palette in order to establish a  style guide. Once you have a palette chosen use it for your logo, website, patterns, layouts, and graphics for a cohesive look.

My blog posts have been a little less frequent as of late, but for good reason. I've been spending time writing guest posts, one of which was recently published by The Rising Tide Society. This is the second time I've had the opportunity to write for them (see the first here). 

This time around I'm talking about choosing a color palette for your branding. I outline how to use the following steps to define your brand's color palette:

  • Knowing your audience
  • Knowing your competition
  • Finding inspiration
  • The difference between hue, value, and saturation

As a small business owner, you already have enough to stress about and your color palette shouldn’t be one of them.

Read the full post to start planning your color palette >>

Mood Board / Unique Minimalism

In need of some branding design  inspiration? THis beautiful mood board is the perfect balance of classic and modern. Clean, minimal lines meld perfectly with unique handmade touches. The simple black + white color palette is beautifully balanced with pops of bold, modern color. Click through for more branding advice and ideas. learn how Letterform creative can create a custom logo and brand identity for your small business!

This mood board is for a project that I recently wrapped up. The brand makes the sweetest, classically minimal jewelry.  This board is a spot on visualization of the overall brand and the final design. It's the perfect balance of classic and modern. Clean lines meld perfectly with unique handmade touches. The simple black + white palette is beautifully balanced with pops of bold, modern color. 

There is something so satisfying in creating a mood board that perfectly represents a brand.

It's such a fun exercise, and especially enjoyable when you have wonderful brands to work with and clients with great taste. Hope you enjoy this one as much as I do!

Branding Advice / How To Keep Your Brand Voice And Visuals Cohesive

Need some professional branding and copywriting advice? This article has helpful tips for your small business that you can implement yourself. It's full of ideas for keeping your your visual design and copy cohesive throughout your marketing, Blogging, Emailing, website, and on social media. It includes some creative copy-writing prompts to infuse your personality into your copywriting. Click through to gather some inspiration!

A few weeks ago I had Melanie of Copy Refresh on the blog sharing how professional copywriting can enhance your brand experience. You can check out the post here if you missed it.

Melanie also gave me the opportunity to write a post for her blog, which I gladly took her up on. Continuing along the lines of branding and copywriting, I decided to discuss how to keep your brand voice and visuals cohesive. 

Here is what I outline in the article:

  1. How to establish your brand personality

  2. How to visually portray your brand personality

  3. How to communicate your brand personality through your copy

Each section has some "take action" cues to guide you through the process. I've also included some fun copywriting exercises that will help bring your personality out and keep your copy aligned with your brand identity.

Read the full article here >>

Branding Advice / How Professional Copywriting Can Enhance Your Brand

For today's blog post I brought in professional copywriter, Melanie Kernodle of CopyRefresh, to show us how professional copywriting can enhance the overall brand experience of your business.

You might have invested in professional branding for your small business, but are you still writing all of your copy yourself? Find out how a professional copywriter can take your business to the next level. Whether you need help with copywriting for your advertising, website, marketing, or blog a professional can ensure that your brand voice aligns with your brand identity. This article outlines all of the ways that a professional copywriter can help your company to build a stronger presence before  your ideal client. The design of your logo is important, but don't think that your branding stops there. It's carried over into the copy you use. Click through for creative  tips, ideas, inspiration, and examples of how professional copywriting can help to build your personal brand!

Building a business takes a lot of strategic action. You can’t just open your doors and hope for potential clients to come flooding in.

An essential part of growing your business is building your brand. I’m sure you’ve heard that by now, everyone and their mom seems to be talking about the importance of your brand.

But it’s true! Having a strong brand is the backbone of your business. It needs to resonate with your audience, appeal to them and make them like you. Even more than that, it needs to make them feel really good about buying from you.

Messaging is an essential part of your brand. It’s how you’re communicating your brand’s values, mission, and purpose with your audience. If your messaging is off, chances are you aren’t connecting with your audience like you should be. And you definitely aren’t seeing the sales that you want.

Hiring a professional copywriter can help you get over those messaging hurdles and create copy that actually resonates with your audience. Having a strong visual brand is a fantastic start (my girl Megan can help you out with that!) but if you don’t have strong copy to back it up then it’s no good.

Before I give you all the juicy details, let’s talk about what copywriting is. It’s essentially writing text for advertising or marketing purposes. The written result is called copy, and it’s basically any form of text that you use to communicate with your audience. This could be text via your website, emails, social media, etc.

I’m so glad that Megan allowed me to pop in here with you today and share these top 4 ways a professional copywriter can enhance your brand. I believe copy and visuals go together like white on rice, so let’s get into it.

Get Clear on Your Messaging

All great messaging comes down to one thing, clarity. If you’re message is vague or wishy-washy, it’s not enhancing your brand. Heck, it could even be taking away from it.

A professional copywriter can help you define and refine your brand message. Even if you have the best brand design and prettiest logo on the block, your marketing will fall flat if you don’t have a clear message.

As a copywriter, one of the things I enjoy most when working with clients is helping them to really get clear on their message. Many people often have too broad of a message and try to appeal to the masses.

That’s a huge mistake. As the saying goes, if you appeal to everyone you’re appealing to no one. The more specific and clear you get with your brand message the more impact and authority you will create in your business.

Making Your Personality Shine

Your copy should help show off your stellar personality to your ideal clients. Boring copy with no personality isn’t going to help you build a brand that your audience loves.

Most of the content that your audience is interacting with is the copy and language that you are using, so you have to make sure that your personality is coming through in that copy.

What makes your business successful and unique is you. If your audience feels like they know you, and hopefully like and trust you, they will be more willing to support you and buy into whatever you’re selling.

Be true and authentic to who you are and what your business is all about. If your copy doesn’t feel authentic to your brand, change it. A good copywriter will help you to find the bits of your personality that make you stand out and bring more of that out in your copy.

Speak Your Clients Language

The best copywriting makes your audience feel like you plucked the words right out of their brain. It even makes them feel a little creeped out by how in touch with them you are (in a good way.) That’s because you’re speaking their language.

The words that you use in your copy are not by accident. You need to be able to know what kind of language and phrases your audience is using and then integrate that into your messaging.

Having a professional copywriter to help you out with this can be so beneficial. First off, it gives you a new perspective for your writing. Instead of you just trying to pull ideas out of your head, you have an expert who can wrangle those thoughts to create meaningful and impactful copy.

Second, a professional copywriter knows how to turn a phrase to make it stick in your audience’s mind. It gives you that extra leverage in your marketing to be able to turn passive readers into adoring fans and paying customers.

Build the Know, Like, and Trust Factor

People buy from people that they know, like and trust. And if they can’t say that about your business, they aren’t going to buy from you. It’s as simple as that.

It’s not about how qualified you are or if you have the right credentials. If they feel like they know who you are, like you and trust you they will be way more open to purchasing something from you.

If your copywriting isn’t creating emotions or connections with your readers, you need to do something different. Your copy is a direct conversation with every potential customer. It needs to build a relationship with your audience every chance it gets.

A great copywriter will know this and be able to help you build up that factor. 

With strategic and authentic copy, they can help take your brand from just a pretty face, to something that people will love and trust.

And want to invest their money in.

Conclusion

A strong brand is what make any business successful. That starts with having consistent visuals and solid design. But it also relies on copywriting and your brand message.

A professional copywriter will help enhance your brand in so many ways. It can take your stale, shaky copy to the next level and improve how your audience perceives you.

Some people think that copywriting isn’t worth the money. And depending on your stage in business, it may not be. It’s a big investment but if you’re serious about having a high-end brand you need high-end copy.

Remember, branding isn’t just about the visuals. It’s also about the words. What you say matters. So make it count.


Melanie Kernodle / CopyRefresh

Melanie Kernodle is the Copywriter and Content Strategist at CopyRefresh. She is passionate about helping female entrepreneurs write stand-out copy and content for their websites, sales pages, blogs, etc. so they can stop wasting time and focus on doing what they love. When she’s not writing, you can find her chowing down on some tacos or reading a personal development book. Join her free email course to help you write better copy here, or find her on Twitter and Instagram.

Branding Advice / What is the biggest impact professional branding has had on your business?

Are you still doing your own branding for your small business? Here is the incentive you need to hire a professional designer to design your brand identity. This blog interview with 12 small business owners provides the inspiration and motivation you need to invest in professional branding. The consensus is that it's the best business investment many have made. It will move your business forward, give you confidence, and change your mindset. Click through for more ideas and insights on how professional branding can take your business to the next level!

Have you put off hiring a designer to professionally brand your business because it doesn't seem worth the investment?

It's certainly not a small investment to make and it's easy to convince yourself that you can get by doing your branding yourself. And the truth is, you can. (Yep, a professional designer just that!)

But, do you really want to just get by with things in your business? Wouldn't you rather thrive and be proud of it?

I reached out to some past clients, as well as other small businesses that have really great, professional branding, and asked them the following question:

"What is the biggest impact professional branding has had on your business?"

Find out from other small business owners, like yourself, if professional branding is really worth the money!


What Is The Biggest Impact Professional Branding Has Had On Your Business?

Jessie Bennett

Jessie Bennett Photography

Professional branding for my business has impacted not only my business, but me personally as a business owner. Through the entire branding process I learned so much about myself and my business…where I was, and where I wanted to be.  Professional branding inspired me to move forward, to push past insecurities, and to grow with my business.

Branding goes so much farther than a pretty logo…it helps to tell your story. Who you are, what you are, and why you are.

Branding my business with the help from Megan at Letterform, has been the without a doubt, the best business decision I have made not only for business and the bottom line, but for myself. To look at my brand and be proud of the work I do and love how I am represented in the marketplace has been life changing. 


What Is The Biggest Impact Professional Branding Has Had On Your Business?

Melissa Bailey

Coast Beauty Co

Professional branding is the best investment I’ve made for my business. 

Before hiring on a design team, my head was filled with creative ideas for my business but they weren’t all cohesive. Taking the time to pull inspiration, create moodboards and focus on our ideal customer helped build a strong foundation.

From there, bringing in a team of experts to capture that into branding, elevated the business to another level. Customers felt that they could connect to the brand. They were inspired by it, they could relate to it and they were engaged.

In turn, it meant more sales and more interest from media and retailers. It also gave me more clarity in the business. Now, with every decision I make, I ask “is this on brand for Coast?” and it guides me to do what’s best for the business and my customers.


What Is The Biggest Impact Professional Branding Has Had On Your Business?

Amber Michels

Your Milk Shoppe

I get compliments all the time about the branding and overall feel of my business. Without having branding that I felt 100% certain of and confident about, I would not have been as certain and confident about the direction and mission of my business.

I receive inquiries from people all over the country: both looking for a job at YMS and exploring hiring us for services because people notice my logo and soon after fall in love with our overall brand and mission.

It is absolutely crucial for all business owners to take branding seriously when launching their business. It is the first impression that will undoubtedly speak to your audience


What Is The Biggest Impact Professional Branding Has Had On Your Business?

Emma Lemke

Floral & Mineral

Professional branding has had a huge impact on my mindset towards my business and who I attract as clients. I started out as a "self-acclaimed" and "self-taught" florist. Because of this, I felt like a fraud! I couldn't believe people were paying me!

Running a business is a lot about mindset and I didn't realise that so many people are "faking it until they're making it"! I had a love and passion for flowers & I loved using my creativity in this direction, but I wasn't sure at all how to run an effective business.

Because I had a mind set of "I'm a fraud", "no one would want to pay me properly" and "I really need the work, so I should discount, discount, discount!" my business really wasn't doing that great at all. 

My logo and branding definitely helped to change this for me. When I got a professional logo, business cards and a website, all of a sudden I felt real and I definitely looked more professional and "real".  I have so many clients come to me because they're attracted to my brand or my website. My logo helped me to stand out among the rest and it made me realise that I actually did have something great to offer in my business.

My mindset began to change. I started to see myself as a pretty darn good florist and someone worth spending your money on. I think because of my clean, professional and great branding, clients saw me this way too. I went from having clients with an average flower budget of $300 to an average of $2,500. This average is increasing yearly and I now do flowers for weddings with between $4,000- $5,000 flower budgets.

I owe a lot of this success to my brand. It not only communicates to my audience that I'm the real deal and have something great to offer, but it communicated to me that I'm the real deal and have something great to offer. If you have a great brand, you will start to believe in yourself. And, if you believe in yourself, your customers will believe in you.


What Is The Biggest Impact Professional Branding Has Had On Your Business?

Meri Kate Perguson

Writing to Remember

Branding was difficult for me to wrap my head around in the beginning because I naively thought of Writing to Remember solely as a passion project, and in that thought the passion behind the project would be displayed in the writing.

However, when spending some time thinking about companies and organizations I'm drawn to and love, I quickly realized that their branding was a reflection of their mission and values.

I began to view branding as a sneak peak into the heartbeat of an organization. And when it came time to look into branding for Writing to Remember, I was able to understand that it is more than a pretty graphic or unique artwork, it's an opportunity to invite people into the heartbeat of your cause.

Poor branding or lack of branding can distract people from seeing what you're truly about which in turn can minimize someone's chance of connecting with the important message you have to share.

Connecting people with your mission is the number one goal, and I immediately saw where a professionally executed brand opened the door to this. It not only drew people to the site, but allowed the bridge of trust to be built more quickly so they were able to engage.

Branding has helped me articulate what Writing to Remember is all about so that those who visit it time and time again find WTR memorable and familiar, and those who visit it for the first time can quickly understand what WTR has to offer them.  


What Is The Biggest Impact Professional Branding Has Had On Your Business?

Lauren Miller

Lauren Louise Photography

Hiring a professional designer for my photography company's branding has been the single best investment I've made since owning my business.

Washington DC is a saturated wedding market, so it wasn't enough to be an expert at my craft; I needed to have a brand that would help me stand out, and reflect how passionate I am about storytelling.

My designer created a cohesive look that reflected my personality and business mission. She used warm colors and clean lines to compliment my photos, but still let them do the talking. As my designer says, "Your brand is a marriage of your unique vision, voice, and totally rad ideas."

My favorite part of the re-branding experience was my designer's ability to bring the concepts of my brand to life. When I had trouble communicating my ideas to her, she helped me to articulate them in a way that made sense. 


What Is The Biggest Impact Professional Branding Has Had On Your Business?

Mari Wuellner

Mari Wuellner Coaching

Until I worked with Megan on my professional branding I was pretty much 'all over the place'. I tried marketing to EVERYONE. 

While working with Megan she asked me insightful questions that required me to really drill down into the why behind my brand. She was able to help me streamline my focus and pinpoint my ideal clients.

The biggest impact is FOCUS. Focus on who I could best serve and who I should be really marketing to. 


What Is The Biggest Impact Professional Branding Has Had On Your Business?

Celine Mactaggart  

24 East

Professional branding has been invaluable in determining our direction, and constantly serves as a touchstone for who we are and the pillars we continue to represent.

Working with Rowan Made was seamless and I learned a lot from Bre. I was impressed with her organization of the process, ability to hone in on our desired direction, and came to trust her. Every time I listened to her, it turned out to be the correct call.

Every time I reach out to someone for an interview, they remark at how beautiful the site is, and that has been key in securing the level of interviews we have been able to get; and has been the pivotal factor that attributed to our growth in just one year.


What Is The Biggest Impact Professional Branding Has Had On Your Business?

Sophia Jordan

Sophia Jordan Photography

It professionally represents the values my business stands for. My branding distinguishes me from other businesses; it helps set me apart and communicate my business values. 


What Is The Biggest Impact Professional Branding Has Had On Your Business?

Kim Butler

The Whiteboard Room

I've never considered myself to be very artistic but I have always appreciated art. As I began to work in the creative industry my appreciation broadened to branding and design which is what made my first investment as an entrepreneur easy: branding and design. I recognized how important it is to make a good first impression; and in business that first impression is almost always your brand. 

The biggest impact professional branding has had on my business is that it gave a refined first impression to my potential clients. When your brand is unclear you lose credibility, especially with creatives, so having an aesthetic and clear brand brought me a greater level of credibility early on. 


What Is The Biggest Impact Professional Branding Has Had On Your Business?

Kay Wen

Siizu

The SiiZU brand has benefited greatly from a very strong name that ultimately formed the spine of our brand. Our name “SiiZU” is a combination of the Finnish term “sisu”, which represents bravery and steel-like determination, and the Japanese term “Shizu”, which carries the meaning of a quiet, serene and clear world. These qualities combined truly represent our philosophy perfectly. 

With these clear qualities and directions, our design team came up with a custom typeface for our logo that gives out a gentle yet resolute look and feel. The round edges of our SiiZU logo flows into the harder edges seamlessly, while the white space between each letter help to give the logo an overall light and airy feel. 

This strong brand identity has certainly helped us with locking down our website design, where we were able to quickly pick out exactly how we would like our website to look and feel. Moreover, throughout our exploration of our brand identity, the SiiZU team were also able to re-learn about what the brand stands for, as the designing of our brand identity really dove into the core of our business and distilled the essential message of our company. 


What Is The Biggest Impact Professional Branding Has Had On Your Business?

Elizabeth Mayberry

Oak and Oats

The biggest impact professional branding has made on my business has been brand recognition and identity. Ever since I rebranded, Oak + Oats and my logo go hand in hand. But it is more than that - the colors, style, topics, voice - they all create a cohesive brand and draw all the aspects of my brand together (I'm a blogger, photographer, shop owner, & educator).

It has been so beneficial to be easily recognizable and have an audience who knows exactly what to expect from me and my site. It also keeps me on track! I have a million ideas swirling around in my head but the only ones that get worked out until completion are inline with my brand and my values.

It's a win-win for everyone! I finally have an organized, intentional, attractive brand that my readers are loyal to!


Have you invested in professional branding? If so, what is the biggest impact it's had on your business? If not, are you convinced it's worth it? Tell me in the comments below!