Mood / Timelessly Modern

Looking for branding inspiration for your small business? This mood board is sophisticated with a heritage feeling. Serif fonts and neutral colors evoke the timelessness of the brand, while the sans serifs and clean lines keep it modern. 

This mood board is for a branding project I just wrapped up. We wanted to evoke a sophisticated, heritage feeling in a modern way. Serif fonts and neutral colors evoke the timelessness of the brand, while the sans serifs and clean lines keep it fresh and current. 

Can you guess what kind of brand this one was for? It's not too hard to figure out ;) The final product will be in my portfolio soon. Can't wait to share!

Branding Advice / How to Choose a Color Palette for Your Branding

As a small business owner, you already have enough to stress about and your color palette shouldn’t be one of them. Learn how to choose the right color Scheme for your brand identity. These helpful tips will provide Entrepreneurs the inspiration and guidance needed to choose a color palette in order to establish a  style guide. Once you have a palette chosen use it for your logo, website, patterns, layouts, and graphics for a cohesive look.

My blog posts have been a little less frequent as of late, but for good reason. I've been spending time writing guest posts, one of which was recently published by The Rising Tide Society. This is the second time I've had the opportunity to write for them (see the first here). 

This time around I'm talking about choosing a color palette for your branding. I outline how to use the following steps to define your brand's color palette:

  • Knowing your audience
  • Knowing your competition
  • Finding inspiration
  • The difference between hue, value, and saturation

As a small business owner, you already have enough to stress about and your color palette shouldn’t be one of them.

Read the full post to start planning your color palette >>