Mood / Playfully Modern

Mood Board / Stylishly Playful

I have recently been working on the branding and packaging design for a children's brand with this mood board as the inspiration. It's always fun to work on a children's brand because there's so much room to be playful with it. 

Brand Style: Modern / Stylish / Playful / Unique / High-end

For the branding we've paired hand-lettered and hand-painted elements with a playful, modern sans serif. We're using a simple, feminine color palette that will appeal to mamas and won't compete with the color of the products. Can't way to share the final brand!

Mood / Timelessly Modern

Looking for branding inspiration for your small business? This mood board is sophisticated with a heritage feeling. Serif fonts and neutral colors evoke the timelessness of the brand, while the sans serifs and clean lines keep it modern. 

This mood board is for a branding project I just wrapped up. We wanted to evoke a sophisticated, heritage feeling in a modern way. Serif fonts and neutral colors evoke the timelessness of the brand, while the sans serifs and clean lines keep it fresh and current. 

Can you guess what kind of brand this one was for? It's not too hard to figure out ;) The final product will be in my portfolio soon. Can't wait to share!

Mood / Warm + Relaxed Nostalgia

Looking for a little branding inspiration? This Mood board, designed by Letterform Creative, is for a family films videographer. The warm color palette and natural textures evoke a relaxed and comfortable feeling. Mood boards are a great way to guide your personal or business logo design or brand identity. If you're unable to work one-on-one with a graphic designer, create your own. The first step is to gather all of the Ideas you have, then pare them down to a  single, unified style. Click through to read more on the blog. 

Here's another mood board coming your way!

I love how each mood board has the potential to evoke a different emotion. This one makes me feel relaxed, happy, and completely content, basically like I'm soaking in a warm bubble bath (maybe it's the middle image on the top). Even though cool colors are typically associated with calm feelings, this board with it's warm palette is very calming to me.

This was the inspiration for a logo I designed for a videographer, specializing in family films. We just wrapped up the logo and it was a blast to work on! I'll be sharing it over here soon.

In the meantime, I'd love to know what emotions this mood board evokes for you?