Mood / Cool + Collected

Mood / Cool + Collected

This calming mood board is for a registered dietitian, whose mission it is to help people heal their relationships with their body and food, in order to thrive. In the midst of a process that can be messy and tumultuous, the necessity for grace and patience is huge.

Brand Style: Classic / Minimal / Clean / Clear / Comforting / Professional

With this mood board and the brand as a whole, we wanted to create a sense of comfort, peace, and reassurance. I love that even though this mood board is so modern and minimal (which can easily start to feel cold and sterile), it only takes a few splashes of the softest blues to create a completely serene sense.

Mood / Warm + Relaxed Nostalgia

Looking for a little branding inspiration? This Mood board, designed by Letterform Creative, is for a family films videographer. The warm color palette and natural textures evoke a relaxed and comfortable feeling. Mood boards are a great way to guide your personal or business logo design or brand identity. If you're unable to work one-on-one with a graphic designer, create your own. The first step is to gather all of the Ideas you have, then pare them down to a  single, unified style. Click through to read more on the blog. 

Here's another mood board coming your way!

I love how each mood board has the potential to evoke a different emotion. This one makes me feel relaxed, happy, and completely content, basically like I'm soaking in a warm bubble bath (maybe it's the middle image on the top). Even though cool colors are typically associated with calm feelings, this board with it's warm palette is very calming to me.

This was the inspiration for a logo I designed for a videographer, specializing in family films. We just wrapped up the logo and it was a blast to work on! I'll be sharing it over here soon.

In the meantime, I'd love to know what emotions this mood board evokes for you?