My blog posts have been a little less frequent as of late, but for good reason. I've been spending time writing guest posts, one of which was recently published by The Rising Tide Society. This is the second time I've had the opportunity to write for them (see the first here).
This time around I'm talking about choosing a color palette for your branding. I outline how to use the following steps to define your brand's color palette:
- Knowing your audience
- Knowing your competition
- Finding inspiration
- The difference between hue, value, and saturation
As a small business owner, you already have enough to stress about and your color palette shouldn’t be one of them.