Mood Board / Perfectly Polished Pastels

Mood / Letterform Creative

I am absolutely head over heals for this mood board! The colors are so dreamy. It has the perfect unfussy elegance to it.

We've already finished the logo and I can't wait to share it. It's the perfect representation of this board and more importantly of the client's business, which is a cake shop....and cake is one of my favorite things in the world. It doesn't get much better than that.